|
Corporate Social Responsibility:
Strategic Integration and Competitiveness
(in collaboration with ESADE Business School)
Today’s
global businesses face a daunting challenge – achieve and sustain
competitive advantage while empowering customers and communities to grow and
prosper. Corporate Social Responsibility (CSR) is an organization’s
obligation to consider the interests of their customers, employees,
shareholders, communities, and the ecology and to consider the social and
environmental consequences of their business activities. By integrating CSR
into core business processes and stakeholder management, organizations can
achieve the ultimate goal of creating both social value and corporate value.
This course explores different ways in which companies can
incorporate societal and environmental perspectives into strategic thinking,
as well as the challenges and dilemmas involved in this process. The aim is
to expose executives from different industries to state-of-the-art knowledge
on responsibility and sustainability in business, as well as to reflect on
how these issues impact business strategy.
Content Overview
The
CSR agenda addresses a wide array of issues, from managing corporate
philanthropy to achieving responsible competitiveness. This program is
designed to focus on strategic CSR issues, namely stakeholder management,
corporate strategy, supply chain,
collaborations with nongovernmental agencies (NGOs). Through an in-depth
exploration and discussion of these issues participants will learn:
-
Models
to understand how organizations simultaneously can create economic value
and societal value while managing complex stakeholder relationships
-
Analytical capacity to identify new risks and opportunities and respond
accordingly
-
Strategies to gain competitive advantage through responsible and
sustainable practices, including sustainable supply chain management
-
Ability to translate CSR philosophy and rhetoric into smart practices
-
CSR practices and leadership skills as internal change agents
Key Takeaways
-
Skills
and concepts to grow as corporate directors of CSR or related areas
-
Methods
for incorporating social and environmental concerns into particular
functional areas while maintaining a strategic view
-
Exposure to a variety of examples, cases, and experiences which can be
applied to their professional context
-
Application of concepts to the organization’s particular situation
(participants will be asked to work on the link to their business
practice during the course)
-
Strategic, proactive vision that reflects CSR values while emphasizing
competitive advantage, innovation, and leadership
 The combined Stanford GSB and ESADE Business School program on Corporate Social Responsibility offers a unique opportunity to challenge one's knowledge and perspectives on the complex issues related to CSR. Staying away from noncommittal theoretical discussions, but putting on the table the hard questions that are facing today's management, required all participants to analyse solutions that might offer society a better future as well as businesses a real competitive advantage. The Faculty from both Schools did an excellent job in ensuring that these three days would make a difference to all participants.
Ronald H.W. Lorijn, MD, PhD, MBA
Chief Executive Officer
AMT NV
Amsterdam, the Netherlands
Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.
| |
