Establishing Culture and Being a Leader, 1:13 hours

February 1, 2006
Lecturer: Joel Peterson, Peterson Partners
As the CEO of a company, you can affect the culture of an organization in ways of which you may not be aware. How do you send signals to your employees about cultural norms, acceptable communication styles, and work patterns? How can you be sure to create the culture that you in fact want in your company? Joel Peterson, a popular GSB faculty member and experienced CEO and investor, discusses these questions and more general topics such as the role of trust and the evolution of cultures.

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