Candace S. Matthews
President
Soft Sheen-Carson
Candace Matthews leads the global enterprise marketing strategy for Amway. She heads the
global marketing team focusing on global category marketing, including beauty, nutrition,
and wellness; global Amway brand; and consumer and market research.
Ms. Matthews joined Amway in December 2007, bringing an impressive background
in consumer marketing and general management. She previously served as president of
SoftSheen–Carson, consumer products division of L’Oréal USA, and also held positions
as vice president, new product and package innovation, and as managing director, non-cola
brands, with the Coca-Cola Company. In addition, she held senior marketing positions
at the CIBA Vision Corporation; Bausch & Lomb, oral care division; Procter & Gamble,
cosmetics and fragrance division; and General Mills, where she began her marketing career.
She devotes much of her time to charity work and has received accolades for community
service and her work in the marketing industry. Her involvement in the African American
community includes heading the L’Oréal SoftSheen-Carson Scholarship Program. She
received the 2007 Cosmetic Executive Women Achiever Award and the 2006 Ebony
Outstanding Women in Marketing and Communications Award.
Ms. Matthews is a member of the board of trustees at Carnegie Mellon University in
Pittsburg. She also serves on the boards of the Peggy Notebaert Nature Museum and the
Cosmetic Executive Women. She is board chair of Figure Skating in Harlem, a nonprofit
organization founded to provide opportunities for girls in the community through the
discipline and art of figure skating. Her professional background and her community
service have landed her on the pages of such major publications as Ebony, Essence, Black
Enterprise, Glamour, Salon Sense, and The Wall Street Journal.
Ms. Matthews received a BS in metallurgical engineering and administrative and management
science from Carnegie Mellon University, as well as an MBA from the Stanford Graduate
School of Business. She is a native of New Brighton, Pennsylvania, and the youngest of
18 children. She resides in Ada, Michigan, with her husband and three children.