Chief Operating Officer
Rocky Mountain Wealth Concepts

Larry Frye is the COO of Rocky Mountain Wealth Concepts, a registered investment advisory firm serving high net worth individuals and their affiliated entities.  The company currently manages four specific fund strategies, including two credit strategies funds, a hybrid fund to preserve and grow capital, and an alternative fund which purchases high quality assets from distressed sellers.

He previously was a member and general partner at The Entrepreneurs’ Funds, a $100 million venture capital firm targeting investments in software and medical-related early stage companies.  He served as the founder and CEO of @TheMoment, Inc., an internet infrastructure company, as well as president of Iameter, Inc., an innovator in developing software systems to measure quality and cost efficiency of delivering healthcare.

Mr. Frye currently serves as the president of the Stanford Business School Alumni Association, and he also serves on the Wake Forest University Parent Council as the chairman of the Parents Campaign.  He is on the executive committee and board of trustees for the Menlo School, a private college preparatory school located in Atherton, California. 

Mr. Frye earned his BS degree in mechanical engineering from Stanford University and his MBA from the Stanford Graduate School of Business.

He resides in Atherton, California, with his wife and their three children.