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Affiliated Faculty
Select a discipline below to view the list of affiliated faculty.
Behavioral Marketing
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Jennifer Aaker's area of expertise lies in consumer psychology, focusing on how individuals across distinct cultural contexts can feel, think, and experience events in different (and sometimes very similar) ways. She also focuses on understanding emotions and the psychology of consumer-brand relationships. Aaker's research has been published in marketing and psychology journals, and she has been honored with a number of awards. She also sits on the editorial review boards of the Journal of Consumer Research (Associate Editor), the Journal of Marketing Research, and the Journal of Consumer Psychology. Selected Publications:
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Michaela Draganska develops econometric models of consumer and firm behavior to help marketing managers make better decisions using readily available data sources. Combining game-theoretic modeling with empirical analysis, her research seeks to explain the strategic impact of firms’ decisions. She currently focuses on four areas: a) Product line length as a marketing instrument; b) product positioning decisions; c) competition in distribution channels; and d) optimal advertising strategies. Her research has been published in leading journals such as Marketing Science, Management Science, Journal of Economics and Management Strategy, and Journal of Industrial Economics. Selected Publications:
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Professor Khan's research interests fall in the area of behavioral judgment and decision-making. She uses psychological and economic principles to explain how consumers form preferences in order to understand and predict their behavior and to recommend successful managerial strategies. Her primary focus is on sequential and inter-temporal decision-making. For instance, her recent research investigates how a current choice is influenced by prior unrelated decisions or by similar future choices. In another stream of research she examines the deliberative and implicit processes of self-regulation in sequential decision settings and in multi-goal environments. Selected Publications:
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Baba Shiv’s research is in the area of consumer decision making and decision neuroscience, with specific emphasis on the role of emotion in decision making, the neurological bases of emotion, and nonconscious mental processes in decision making. His recent work examines the potential for nonconscious placebo effects related to pricing and the empirical validity of the adage, “Eating Whets the Appetite,” with findings suggesting that food samples (“appetizers”) can have broader effects than previously conceived. Selected Publications:
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Itamar Simonson’s research includes consumer decision making, buyer behavior, consumer evaluation of brands and promotional offers, marketing management, and survey methods. Some of Simonson’s studies demonstrate a variety of seemingly irrelevant and irrational influences on consumers' decisions. These studies introduce a new perspective on consumer behavior and suggest more effective approaches to the design of market research investigations and marketing strategies. Selected Publications:
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“Seenu” Srinivasan’s expertise is in the area of market research. In particular, he is most well known for his research in “conjoint analysis.” This survey-based research approach is useful for product (or service) planning and pricing by predicting which among several multi-attribute products or services customers are likely to choose. Every year more than 10,000 commercial applications of conjoint analysis methods occur. His other research interests are new product development, the measurement of brand equity, and market structure analysis (the nature and magnitude of substitutability among brands in a product market). Selected Publications:
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Monic Sun’s research seeks to understand how sellers strategically disclose product information to consumers. Her research highlights the fact that quality is only one of many dimensions of the product, and other dimensions such as the product’s positioning in the market and breadth of appeal are also critical determinants of optimal disclosure strategies. Professor Sun’s recent studies investigate, for example, how a product’s quality and positioning jointly determines a firm’s incentive to offer free samples. Professor Sun is also interested in dynamic quality adjustments, product line design, and Internet marketing. Working Papers:
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Professor Zakary Tormala’s research interests fall within the domains of attitudes and persuasion. His primary areas of emphasis include attitude formation, maintenance, and change; persuasion and social influence; and attitude strength and structure. Much of his work takes a metacognitive approach in these areas, exploring the role of people’s thoughts about and perceptions of their own thoughts and attitudes in social and consumer contexts. For instance, some of his recent research seeks to better understand the feeling of attitude certainty, its origins, and its numerous implications for evaluative decision making and attitude-relevant behavior. Selected Publications:
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Christian Wheeler’s research focuses on how consumers form evaluations and make decisions. This research comprises two interrelated streams. The first stream includes an examination of the various processes involved in attitude formation, maintenance, and change. In particular, his recent work has examined how individuals’ self-beliefs can alter the degree and means by which they are influenced by persuasive messages. The second stream includes an examination of nonconscious processes affecting behavior and judgment. This research suggests that individuals may be affected by subtle situational influences without their awareness or intention. Selected Publications:
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Jennifer Aaker
Organizational Behavior
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Professor Frank Flynn’s research focuses on interpersonal relations in organizations. In particular, he studies three topics of interest: (1) How employees can develop healthy patterns of cooperation; (2) How the negative impact of racial and gender stereotyping in the workplace can be mitigated; and (3) Why certain individuals tend to emerge as leaders and assume positions of power in organizations. His work bridges the fields of management and social psychology, leading to scholarly as well as practical insights on organizational life. Selected Publications:
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Deborah H Gruenfeld is a social psychologist whose research and teaching examine how people are transformed by the organizations and social structures in which they work. The author of numerous articles on the psychology of power, and on group behavior, Professor Gruenfeld has taught popular courses on these and related topics to MBA students and executives at Stanford and at Northwestern University’s J.L. Kellogg Graduate School of Management. Selected Publications:
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Chip Heath’s research focuses on two general areas: What makes ideas succeed in the social marketplace of ideas, and how can people design messages to make them stick? How do individuals, groups, and organizations make important decisions and what mistakes do they make? Selected Publications:
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Roderick Kramer’s research focuses on a number of topics, including the social psychology of trust and distrust, cooperation, creativity, decision making, leadership, impression management, social identity theory, group processes and decision making, and organizational paranoia. His most recent research has examined the cognitive determinants of judgments of creativity in Hollywood “pitch” meetings, where screenwriters present their ideas to agents and producers. Selected Publications:
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Professor Lowery’s research seeks to extend knowledge of individuals' experience of inequality and fairness. His work suggests that individuals distinguish between inequalities framed as advantage as opposed to disadvantage. This finding affects how individuals perceive inequality and the steps they take, if any, to reduce it. Thus, his work sheds light on intergroup conflict and the nature of social justice. Selected Publications:
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Using the methods of experimental social psychology, Professor Monin's research investigates the interplay between self-image and morality. He seeks to understand for instance when individuals behave unethically, and how they live with it; the consequences of high or low self-confidence; the meaning and role of morality in everyday life; and what empirical psychology can contribute to ethics. Selected Publications:
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Elizabeth Mullen’s research interests include social justice, conflict resolution, and political psychology. Her current work focuses on how people’s emotions and moral convictions influence their fairness reasoning and judgments. She also investigates ideological differences in liberals’ and conservatives’ support for public policies. Selected Publications:
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Margaret Neale’s research focuses primarily on negotiation and team performance. Her work has extended judgment and decision-making research from cognitive psychology to the field of negotiation. In particular, she studies cognitive and social processes that produce departures from effective negotiating behavior. Within the context of teams, her work explores aspects of team composition and group process that enhance the ability of teams to share the information necessary for learning and problem solving in both face-to-face and virtual team environments. Selected Publications:
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Professor Dale Miller is Director of the Stanford Graduate School of Business' Center for Social Innovation. His research interests include the impact of social norms on behavior and the role that justice considerations play in individual and organizational decisions. His recent work focuses on the motivations underlying volunteerism and the conditions under which individuals and organizations abandon one course of action to pursue another. Selected Publications:
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Professor Charles O’Reilly’s research includes studies of leadership, organizational culture and demography, the management of human resources, and the impact of change and innovation on firms. He has published widely in his field, including the books Winning Through Innovation: a Practical Guide to Leading Organizational Change and Renewal with M. Tushman (Harvard Business School Press, 2002) and Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People with J. Pfeffer (Harvard Business School Press, 2000). His recent work investigates how managers can design organizations that can generate streams of innovation and deal with disruptive technological change. Selected Publications:
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Jeffrey Pfeffer has published extensively in the fields of organization theory and human resource management. His current research focuses on the relationship between time and money, power and leadership in organizations, economics language and assumptions and their effects on management practice, how social science theories become self-fulfilling, barriers to turning knowledge into action and how to overcome them, and evidence-based management and what it is, barriers to its use, and how to implement it. Selected Publications:
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Jim Phills is director of the Center for Social Innovation (CSI). He directs a number of CSI’s executive programs and teaches MBA electives on nonprofit strategy and social entrepreneurship. His research focuses on the emerging area of social innovation. In particular, Phills explores the growing exchange of ideas, talent, capital, and values across sector boundaries and the shifting roles and relationships between of business, government, and nonprofits in development of innovative solutions to social problems. He has also studied learning at the group, organizational, and societal levels of analysis. Selected Publications:
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Professor Rao has published widely in the fields of management and sociology and studies the social and cultural causes of organizational change. In his research, he studies three sub-processes of organizational change: a) creation of new social structures, b) the transformation of existing social structures, and c) the dissolution of existing social structures. His recent work investigates the role of social movements as motors of organizational change in professional and organizational fields. Selected Publications:
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Professor Tiedens' research is primarily in two areas: (1) the psychology of social hierarchies, and (2) the social context of emotion. She is specifically interested in the psychological processes involved in the creation and maintenance of hierarchical relationships. Her work on emotion is concerned with the effects of emotion on social judgment and with relations between social roles and emotions. Selected Publications:
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Charles O’Reilly
Political Economics
