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Cases: Global Case Collection
See "hot topics" at right to access cases.
Our cases describe issues related to global businesses and economies: running operations across dispersed geographies, in different cultures and under different legal, economic and political institutions. They are used in the classroom at the Stanford GSB to provide a contextual backdrop for a class, test the understanding of a theory, or develop theoretical insight.
China Internet and Search Market
This case examines the fast developing Chinese market for Internet and Internet-search businesses. By 2005, China had the second-largest market of Internet users in the world (measured by population). However, per capita Internet usage was still quite low and the Internet search market in China was seen as very ripe. This case gives an overview of China's economic reforms and internet development. It examines the key Chinese and foreign Internet players, focusing on search, and looks at what it will take to succeed in this competitive market.
Cases noted by an asterisk (*) may be used free of charge after obtaining permission from the CGBE.
Permission is automatically granted when GlobalCenter@gsb.stanford.edu receives an email containing the following information: name of the case to be used, instructor, institutional affiliation, purpose for which the case will be used, class title and number of students (if applicable).
