Related Site
Cases: Global Case Collection
Emerging Markets
- Ashesi University
- Arcor: The Challenge of Becoming a Global Competitor
- Challenge 4: Business Opportunities in High Potential Developing Countries
- EachNet.com
- Endeavor **
- Evolution of the Venture Capital Market in India
- Note on Vietnam's Business Climate
- Reform-Era Vietnam
- Rural Development Institute (A): Should It Tackle the Problem of the Landless Poor in India?; (B)
- Telkomsel
- Underwriters Laboratories: Bringing Confidence to the Brazilian Water Market
Arcor: The Challenge of Becoming a Global Competitor
This case study is concerned with the challenges posed for companies in emerging markets that seek to expand their operations beyond their borders, while maintaining leadership in their industry. The case deals with Arcor, an Argentine-based manufacturer of confectionary, chocolate, cookies and crackers.
Founded in 1951 in Cordoba, Argentina, Arcor has evolved from being a local player selling candy in cities in Argentina to become the world largest candy manufacturer, the main confectionary exporter of Argentina, Brazil and Chile and one of the leading chocolate manufacturers in Latin America.
The case sheds light on the key factors that enabled Arcor to escape the destiny of most of the industrial sector in Argentina, to become a leader in its industry. The case also considers the challenges that Arcor faces in operating 35 manufacturing facilities in four countries and the organizational consequences of managing affiliates throughout America, Europe and Africa.
Cases noted by an asterisk (*) may be used free of charge after obtaining permission from the CGBE.
Cases noted by a double asterisk (**) are contributed by the Center for Entrepreneurial Studies (CES).
