Center for Global Business and the Economy

Consumers Influence Can Shutter Sweatshops
Consumers can wield great influence over working conditions under which goods are manufactured, Professor Huggy Rao told a Stanford audience. “You’ve got to influence consumers so they’re willing to pay more,” he said. (December 2007) Details

Facing-Off in Public
Environmentalists hijacked Coke's polar bear ad campaign to fight global warming, a strategic maneuver in the battle between social activists and big business says Professor David Baron. Details