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A Global Fine Line Challenges Marketing Today
Not all marketing messages are so well received across the world, and this fine line between cultural difference and shared desires was the theme of the Global Marketing Conference at the Stanford Graduate School of Business on February 7. Details
India's Great Lakes Institute of Management has created the Kotler-Srinivasan Centre for Research in Marketing, honoring the Business School's Professor V. Seenu Srinivasan and Philip Kotler of the Kellogg School. Details
If It’s India They Must Be Lentil Chips
PepsiCo International isn't in the business of sending bags of Frito-Lay chips to markets where they're not wanted.