February 2000, Volume 68, Number 2 |
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February 2000, Volume 68, Number 2 |
| Business Still Our Business "The business of America is business," said U.S. President Calvin Coolidge in 1925, the year Stanford Business School opened its doors. This year, when it seems clear that the business of the world is electronic business, GSB alums are continuing to pioneer the e-commerce revolution, and the School has opened the ambitious Center for Electronic Business and Commerce, which promises to lead the world in the study of this new phenomenon. But e-business wasn't the only fundamental change in business circles during the last years of the 20th century. In a more gradual transition over the past decade, companies have come to realize that people--employers and employees alike--are their key to competitive advantage. In 1993, this magazine published an interview with professors James Baron and David Kreps, who were then developing an MBA core course in human resource management. In this issue, we update the School's significant progress in the study of HRM. To learn much more about the ideas that have come out of the GSB since its founding and to share in the excitement for its future, all alumni/ae, students, current and former faculty and staff, and friends of the Business School are invited to a gala celebration of the School's 75th anniversary this May. For more information, see the announcement on the opposite page.
ContributorsGORDON STUDER is a freelance illustrator who has worked out of his Emeryville, Calif., studio for the past 10 years. His clients have included AT&T, Adobe, Microsoft, IBM, Newsweek, Time, and just about every computer-related magazine. His current projects include a video and a children's book.
Menlo Park, Calif., photographer ROBERT HOLMGREN has recently created a 1,600-member Web site for editorial photographers at editorialphoto.com. His work has appeared in such national magazines as Time, Business Week, Forbes, Inc., and Smithsonian. Photographer PETER STEMBER is originally from London and has lived in California for more than 10 years. His favorite subject? People. For the last 25 years, Stember has taken editorial photo portraits all over the United States and Europe. Says Stember, "I'm continually amazed I get paid to do what I do." KATHY OSBORN is an award-winning illustrator who lives in Brooklyn, N.Y. She has illustrated books for children, including The Emperor's Garden, The Princess and the Pea, and most recently, I Forgot My Shoes. Her work appears regularly in the New Yorker, GQ, House and Garden, and the New York Times.
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This is an official Stanford Graduate School of Business Web page
Copyright © 2000 Stanford University - Graduate School of Business
The photographs of SAUL BROMBERGER and SANDRA HOOVER can be seen on the pages of
MIT Technology Review, Smart Money, Health, and
Parenting. The two specialize in portraiture and documentary photography and live in Alameda, Calif., with their dog, Kishka, whom they admit to spoiling.