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November 2000, Volume 69, Number 1 |
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November 2000, Volume 69, Number 1 |
| Uncharted Territory
IF YOU'VE EVER HAD THE EXPERIENCE OF driving at night past the last familiar gas station only to discover your gas gauge approaching E or your temperature needle nudging H, you have discovered that grown-ups, too, can feel hopelessly lost and alone. What a relief it is to remember a companion—either a human sleeping in the back seat or a cell phone connection to one—is along for the ride. This issue of Stanford Business aspires to be a companion on your travels into uncharted territory. On page 20, reporter Margaret Young spreads out the landscape facing executive job seekers and recruiters at a time when the rules of the road about what people want and expect from work are rapidly changing. The trailblazers she talks with provide some sense of the shifting terrain in which we all chart our paths. Adventuring farther from the comforts of home, four people who have thought a lot about ethics engage in a discussion of the moral jet lag that often accompanies speeding trips in the global economy. You won't discover a road map that spares you the trouble of thinking through new, uncomfortable situations, but you will find alternative frameworks for reworking your inner sense of direction. Some of you heard the panel firsthand at the School's 75th anniversary celebration and found it useful raw material for generating discussion alternatives to the stock market. Finally, for those who have not yet ventured to Silicon Valley's South-of-Market frontier, alumnus Todd Barrett provides a virtual tour that will compete with a ride on a Six Flags roller coaster. Hang on and joyride.
ContributorsSwedish-born photographer FFREDRICK BRODEN (cover,) spends his time on editorial and advertising projects all over the world. His work has appeared in such publications as Men's Journal and Life. Broden lives in Dallas, Texas. MARGARET YOUNG ("Courting Talent") received her master's degree in print journalism from Stanford in 1986. Since then, she has worked as a business reporter in the San Francisco Bay Area, where she lives. Young's work has appeared in local and national publications such as the San Jose Mercury News and Business Week. Conceptual Illustrations by BRIAN CRONIN ("Courting Talent") are published regularly in major international periodicals, including the New Yorker, the Wall Street Journal, and Rolling Stone. Cronin describes his work as "clean and precise" and says he "enjoys the search for an idea." It apparently works. Our March 1999 issue (featuring Cronin's cover illustration for "Cultivating a Culture") won a gold medal in the 1999 UCDA Design Competition.
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