February
2002
Volume 70,
Number 2
Features
Shifting
Gears
He made more money in a former life as a banker. But in his new
incarnation as a sculptor, Thomas Ostenberg, MBA '75, has moved into
a life he loves.
By CHERIAN GEORGE
Specialty
Moves for Market Players
These often-misunderstood practices are becoming part of the strategic
mix for big investors. A look at hedge funds, short-selling, and convertible
bonds.
By CHERIAN GEORGE
Departments
ABOUT
THIS ISSUE
DEAN'S
COLUMN
SPREADSHEET
Whats Up: News about the GSB and its graduates.
For the Record: MBA Class of 2001 Employment Report
YESTERDAY
Gorbachev's historic visit to Stanford in 1990 marked an era of
world optimism.
FACULTY
NEWS
Mike Spence's 1972 research on "signaling theory" is
recognized for a Nobel in economics.
By KATHLEEN O'TOOLE
PEOPLE
Rian Schmidt, MBA '96
Pete Pond, MBA '39
REFLECTIONS
The GSB community reflects on the events of September 11
that rocked our national psyche.
By KATHLEEN O'TOOLE
IDEAS
Beware employees who take a shortcut to the top. The best
leaders are those with proven performance at each step of a firm's hierarchy.
By CHERIAN GEORGE
FACULTY
RESEARCH
Why some ideas stick
and others don't.
Is promotion or prevention the
pitch that grabs consumers?
Competition increases a
firms chances for survival over the long haul.
Finance is not immune to human irrationality.
NEWSMAKERS
Who's in the news: A roundup of
media mentions.
CALENDAR
IN
MEMORIAM
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