Spreadsheet One
*Serving Up Wild Boar
and Witty Repartee
*Forensic Gumshoe
*John Scully Wins Arbuckle Award
*Resources for Global Managers

Spreadsheet Three

ILLUSTRATION BY MARK MATCHO

Green Opportunities for Entrepreneurs

FOR TERRY ANDERSON, no vacation beats encountering the wildlife of Botswana’s Okavango Delta from the top of a horse. If you prefer an elephant, they are available too but at more than double the price, or $2,000 a day. Licensed by governments, operators of ecotourism services can earn large profits and preserve natural habitat, Anderson tells students, but one problem with investing in them is that governments can, and often do, change the terms of the contract.

Ecotourism is just one of many cases of “environmental entrepreneurship” that Anderson discusses in a new GSB course by that name. Along with a course in environmental regulation taught by Robert Grady, MBA ’88, it is made possible by a donation for environmental sustainability initiatives from Heidi, MBA ’90, and David Welch of Menlo Park.

Anderson’s course is designed to get students to think of the environment as something more than regulations to cope with or as “the thing that’s left over after making money,” says Anderson, a senior fellow at the Hoover Institution and executive director of PERC—The Center for Free Market Environmentalism in Montana. “We talk about turning the environment from a liability, which is what regulations make it, into an asset. We deal with everything from paying ranchers for damages caused by Yellowstone’s wild wolves out of wolf poster money, to ideas for converting waste streams, such as steel slag or waste water, into ingredients in other products,” Anderson says.

Room for Relaxation

ROOM 100 OF THE GSB SOUTH building was converted in February to a sleek student lounge, outfitted with leather seating and two large TV screens, thanks to the Class of 2001. While students have many places to relax at the Schwab Residential Center, indoor space for informal meetings with friends has been in short supply in the academic building complex. But the environment is on the upswing, with the Class of 2000 renovation of the second floor of Jackson Library and the improvement of the South building’s terrace funded by the Class of 1999.

Shultz and Perry on National Security

TWO STANFORD SAGES OF national security—former Secretary of Defense William Perry and former Secretary of State George Shultz—shared views of the world’s current dangers with GSB audiences during winter quarter. Perry, a Democrat, predicted a U.S. showdown with Iraq, and Shultz, a Republican, counseled against expecting any resolution of the India–Pakistan dispute over Kashmir in the near future. Shultz is the GSB’s Jack Steele Parker Professor of International Economics Emeritus. Perry, a Stanford engineering professor, is an SEP ’74 alum.

Shultz, who negotiated with the Russians over their Afghanistan withdrawal and on missile deployment, offered “10 commandments of negotiation.” He cautioned against forcing an agreement on negotiators when their constituents don’t support it. U.S. leaders should work to reduce the tension between India and Pakistan, Shultz said. “They need to contain it, to stop aggressive actions, but the situation needs to evolve” before useful mediation can begin.

Perry, who helped revise post-Cold War U.S. military strategy, said investment in information technology has paid off in the Gulf War, the Balkans, and in Afghanistan, but U.S. battlefield superiority also has prompted enemies to try “asymmetric warfare,” such as the 9-11 attacks. The terrorist threat requires added effort by public health and law enforcement agencies, he said, with special attention to weapons of mass destruction. He predicted military action against Iraq in 2002 if that nation does not allow UN weapons inspections again.

Alumni Authors: New on the Bookshelf

The Business of Options: Time-Tested Principles and Practices Martin P. O’Connell, JD/MBA ’70 John Wiley & Sons, 2001 A guide to using options as a tool for investment and managing risk. Defining Markets, Defining Moments Geoff Meredith, MBA ’70, and Charles Schewe Hungry Minds Inc, 2001 A marketing approach that looks at customers as multidimensional beings and focuses on the concept of generational cohorts as the most influential of five factors that shape marketplace behavior. Good to Great: Why Some Companies Make the Leap . . . and Others Don’t James C. Collins, MBA ’83 HarperBusiness, 2001 Collins’ attempt to uncover how average companies can morph into greatness through good old-fashioned discipline. Listed on numerous best-book compilations. Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin, MBA ’84 The Free Press, 2002 An exploration of the classic concept of Darwinian evolution to explain how businesses that embrace change can survive and prosper and, conversely, how businesses that resist change are history.

Internet Commerce Metrics and Models in the New Era of Accountability Sri Jagannathan, Sloan ’96; Jay Srinivasan; and Jerry Kalman Prentice Hall, 2001 A framework for e-business investors and managers that includes business models for content development, community/markets, pricing, customer acquisition, and infrastructure. Jews in American Politics Louis Sandy Maisel and Ira Forman, MBA ’83 (eds.) Rowman and Littlefield, 2001 A look at the tradition of the Jewish engagement in the public life of America. Introduction by Sen. Joseph Lieberman. Results from the Heart: How to Instill Commitment in Your Employees by Helping Them to Fully Develop Their Talents Kiyoshi Suzaki, MBA ’81 The Free Press, 2002 How creating "mini-companies" within larger organizations can have a positive effect on employees’ sense of purpose. Foreword by the Dalai Lama. Strategic Planning for the Family Business: Parallel Planning to Unify the Family and Business Randel S. Carlock and John L. Ward, MBA ’69, PhD ’73 Palgrave, 2001 Help for business families who strive for improved strategic performance and family harmony.