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MARCH 1997/VOLUME 65/NUMBER 3 Look Before You Leap Plus: Marketing on the Internet

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You Gotta Have an Attitude The codirector of the GSB's new Center for Entrepreneurial Studies defines the attitudes found in most entrepeneurs. Sidebar: A sampling of alumni/ae entrepreneurs. by H. Irving Grousbeck Casting the Net It's no fish story. Marketing on the Internet means targeting each client, even as you net more customers. by Barbara Buell Some bad news about scholars and the Internet; a new model for kidney allocation; the repercussions from excessive executive compensation; and a plan Is the "global village" a myth? Fair play for transplants Wage imbalance fallout Managed care for Medicare News Clips News With input from all, the GSB adopts a new core curriculum Alumni/ae Milgrom lectures at Nobel seminar Is philanthropy dead? Not really ACT's MVPs In Memoriam Faculty Activities Faculty in the News Publications Newsmakers

The new core: How does it compare to the one you knew and loved?(see story) An overload of information threatens to create scholarly ghettos on the Internet.(see story) Heidi Roizen, MBA '83 founded T/Maker. She's got what it takes.(see story)

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