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IN THIS ISSUE of Stanford Business, Carolyn Ticknor, MBA '77, argues (see story) that we are never really going to become a paperless society. For many kinds of information, people are still going to want to hold a piece of paper in their hands. She reasons, however, that we may change the way words are put onto paper. Rather than send a printed document, we may send an electronic file that the recipient can then print out to fit his or her needs.
To some extent, this is the approach we've already taken with Stanford Business magazine. For several years we've published the printed magazine in an electronic format on the Business School's World Wide Web page: www.gsb.stanford.edu. The electronic version provides an easily accessible permanent archive, but we have no intention of replacing the paper version altogether. Even software engineers admit that until you can use a computer comfortably at the 3-Bs--bed, bathroom, and beach--readers are always going to demand paper, particularly for leisure reading.
We heard compliments from many of you about the redesign we unveiled with the June issue. Dozens of readers took the time to tell us they liked not only the new look but also the newsier format. Our goal is to make it easy and inviting for you to read about your classmates, the Business School, and the ideas generated here. For most of you that's going to be by stuffing a magazine in your briefcase, but if you want to curl up with a cozy computer, I'm not going to stop you.

CONTRIBUTORS

  • MICHAEL KLEIN : Michael Klein attended the Wharton School of Business as an undergraduate in economics from 1978 to 1982. He began his career as an illustrator in 1986; his clients include Newsweek and the New York Times.
  • PATRICIA NAKACHE, MBA '91 (see story): Patricia Nakache is a senior financial services consultant at McKinsey & Company and a freelance writer who contributes regularly to Fortune and Harvard Management Update. She lives in Menlo Park with her husband, Patrick Gordan, MBA '91, and their 18-month-old son, Robbie.
  • PETER STEMBER : San Francisco photographer Peter Stember is originally from London, where he photographed actors and personalities for BBC television. He specializes in portraiture, and his work has appeared in nationally known publications, such as Bazaar and Vanity Fair.
  • TIM HUSSEY : Tim Hussey is a freelance art director and illustrator living in New York City, where he teaches at the School of Visual Arts. His clients include Ray-Gun, MTV, and Rolling Stone.

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