Stanford GSB: Stanford Business September 1997

	Two MBA authors baited their hooks to land an interview with one of the big fish of Silicon Valley. He got away. See Story
Edward Lazear may not be the "father of personnel economics," but he's written the only books in this growing field. See Story
	Pooled blood testing can help stop the spread of the HIV virus from blood donors to recipients. See Story
Cover: Photograph by Kevin Irby.

September 1997, Volume 66, Number 1

Features

Breaking Ranks
Serving notice on his compatriots in the oil industry, a top executive heeds the warnings of global climate change in this excerpt of a major speech at the Business School.
By JOHN BROWNE, SLOAN '81

A New Revolution in Print
Did you really believe in a "paperless society"? Then why are you reading this magazine? Carolyn Ticknor, MBA '77, argues there's new life for the printed word.
By JENNIFER REESE

Departments

ABOUT THIS ISSUE

SPREADSHEET
What's Up: News about the GSB and its graduates
A Closer Look: A Closer Look: Eric Schumacher, MBA '96. Ron Sandler, MBA '76. John Scully, MBA '68.

IDEAS
People by the numbers: an interview with the architect of personnel economics, by Janet Zich.

YESTERDAY
Soggy pinstripes added to the fun, not to mention the funds, at the 1986 investment bankers swim relay.

LIVING
On the road again, Patricia Nakache, MBA '91, discovers how to achieve fitness on the fly.

FACULTY NEWS

FACULTY PUBLICATIONS

FACULTY RESEARCH
A disaster plan for disaster coverage. Why managers won't let go. An efficient means of screening blood donors for HIV. Savings in production start before the shop floor.

NEWSMAKERS
Who's in the news: A roundup of media mentions.

IN MEMORIAM