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June 1994/Volume 62/Number 4

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If it isn't one thing, it's another! What to do when a crisis strikes. ("Business 911: Triage for trying times")
Kids In Biz are whizzes at business, sell out their product in a week. ("Kids in Biz")
Why do customers act the way they do and other mysteries of marketing. ("Marketing Research from the Business School")

Features

• The View from Europe
  At the Stanford alumni conference in Paris, five prominent European business leaders looked at their industries, their countries, and the world.
  By
  • E. John P. Browne , Sloan '81
  • Jean-Louis Gergorin, SEP '89
  • André Lévy-Lang , PhD '66
  • Bolko von Oetinger , MBA '74; and
  • Mads Řvlisen , MBA '72
• Spreading Your Wings?
  If you're thinking of leaving the corporate nest, ask yourself these questions first.
  By Steven C. Brandt , MBA '65

Special Report

• Marketing research from the Business School

Departments

• Ideas
  • It can happen to you: How to manage in a crisis
    • Business 911: Triage for trying times
    • How to deal with the press in a crisis
    • The hovering black cloud and other tales
  • The airwaves go on the auctioneer's block
    • Access to the airwaves: Going, going, gone
• The Learning Curve
  • Seven strategies for working Washington , by Richard G. Wollack, MBA '69
• Students
  • Kids In Biz learn as they earn, by Jennifer Guckel, MBA Class of 1994
• Alumni
  • Quilt project organizer says it started here
    • Memory of a classmate
• News
  • Stanford in Paris, 1994
    • Stanford goes to Paris
    • Trading partners
    • The president has no coattails
• Faculty and Staff
  • Activities and Publications
    • Wilson elected to National Academy of Sciences
    • Conference on negotiations held at GSB
• SBSAA News (Chapter-by-chapter)
• Alumni News
  • A Closer Look
    • Southern storyteller finds a voice
      Roy Owen , MBA '72
    • Cheers, with a twist
      Stephen Brown , MBA '88
  • The Alumni File
    • The stork was Lithuanian
      Kathleen Retterson , MBA '87
    • Good design
      Glendon Good , MBA '89
    • Smith to Mission Control, over
      Steve Smith , MBA '87
  • Newsmakers

  Originally published in print form

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