Srinivasan Receives Lifetime Award

Photo by Saul Bromberger/Sandra Hover

Srinivasan honored by American Marketing Association.

THE AMERICAN MARKETING Association selected Seenu Srinivasan for its Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research. The award was presented at the association's annual educators' meeting in Chicago on August 15.
       Srinivasan, who is the Ernest C. Arbuckle Professor of Marketing and Management Science, joined the Stanford faculty 25 years ago and has received numerous awards. He has concentrated his research on conjoint analysis--a method of weighing the relative importance of a product's attributes by identifying the tradeoffs that customers will make to buy it. He has also focused on market structuring and brand equity.
       Overall, Srinivasan's research has led to a better understanding of why consumers buy the products they do. "He stands out for his quantitative work and as someone whose work has practical relevance," says Georgia State University marketing professor Naveen Donthu, who chairs the association's marketing research special interest group. Donthu also notes that Srinivasan has supervised outstanding students. The award recognizes his ability to mentor PhD candidates effectively and pass on the research he is developing.
       The Churchill Award is only the most recent for Srinivasan, who received the marketing association's Parlin Award in 1996 for his visionary leadership in the application of science to the discipline of marketing research. He is also the recipient of the President's Gold Medal of the Indian Institute of Technology, the Superior Teaching Award of the University of Rochester's MBA program, and the ORSA, O'Dell, and TIMS College of Marketing best paper awards.

ASSISTANT PROFESSOR of Marketing Sonya Grier, who spent part of last year in South Africa, has received a one-year Hewlett Faculty Grant from the Institute for International Studies at Stanford. The grant will support Grier's research into the reasons certain South African women smoke less than other South Africans. Her study is motivated by the fact that tobacco companies are increasingly targeting these women as a market for their products. The results will be used to design social marketing interventions to counter the tobacco companies' efforts. The study is an interdisciplinary project with marketing professor Amy Marks at the University of Cape Town and is part of the internationally funded Medical Research Council's Comprehensive Tobacco Control Research Programme for South Africa.

PROFESSOR OF PUBLIC POLICY and Public Management Jonathan Bendor's paper "The Evolutionary Stability of Cooperation," coauthored with Piotr Swistak of the University of Maryland, shared the American Political Science Association's Heinz Eulau Prize for the best paper published in the American Political Science Review in 1997. The prize was awarded at the APSA convention in Boston in September. Bendor is currently director of the GSB's doctoral program.

ASSISTANT PROFESSOR of Marketing Miklos Sarvary received two awards from the Institute for Operations Research and Management Science at the July marketing science conference held at INSEAD in France. Sarvary received the Frank M. Bass Award for best dissertation in 1997 and the John D. C. Little Award for best marketing paper the same year.

THREE FACULTY MEMBERS--David Kreps, John Roberts, and Robert Wilson--contributed essays to The New Palgrave Dictionary of Economics and the Law, published in 1998 in New York (Stockton Press) and in London (MacMillan Reference).
       The entirely new three-volume reference work continues a publishing tradition that dates back to the 19th century, when the first Dictionary of Economics, edited by R. H. Inglis Palgrave, was released. Closer to encyclopedias than dictionaries, the "Palgraves" invite internationally recognized experts to write essays on specific subjects in their fields. Kreps, the Paul E. Holden Professor of Economics, wrote the entry "Bounded Rationality"; Roberts, the Jonathan B. Lovelace Professor of Economics, contributed "Value Maximization"; and Wilson, the Atholl McBean Professor of Economics, discussed "Private Information and Legal Bargaining."
       Kreps, Roberts, and Wilson are hardly newcomers to the New Palgrave series. All three contributed essays to the 1987 New Palgrave: A Dictionary of Economics--as did Edward Lazear and Gerald Meier. And entries by Anat Admati, Jeremy Bulow, Darrell Duffie, and Paul Pfleiderer appear in The New Palgrave Dictionary of Money and Finance, published in 1992.

ASSISTANT PROFESSOR OF Operations, Information, and Technology Stefanos Zenios recently accepted an appointment to the kidney allocation modeling oversight committee of the United Network for Organ Sharing. The committee will oversee development of a computer simulation model for the national kidney waiting list. In June, Zenios gave an invited talk, "Simulation Modeling for the Kidney Transplant Waiting List," at the 30th annual International Conference on Transplantation and Clinical Immunology. Held in Lyons, France, the conference was attended by more than 200 transplant physicians and surgeons from Europe, North America, and Asia.