Debunking
the Bug
STRATEGIC MANAGEMENT and economics professor Garth Saloner has a
relatively optimistic view of the effects of the year 2000 bug on the world economy.
Saloner told CIO Enterprise magazine he doesn't think problems caused by computer
programs once 2000 arrives are serious enough to cause a recession in their own right.
"The biggest effect is that it is distracting many large organizations from making
the strategic information technology investments that they would otherwise be
making," he told the magazine. Saloner said he fears many firms may spend four or
five years dealing with Y2K problems.
A Secret Weapon
HIS MIDDLE NAME is Tiger (a name chosen by his father, a World War II fighter pilot) says Gene
T. Sykes, MBA '84. The New York Times calls Sykes "the best-kept secret of
Goldman, Sachs & Co." His 1998 list of achievements includes advising Royal
Philips Electronics on its $10.6 billion sale of Polygram to Seagram; sitting in on two
major acquisitions by AT&T; and helping defend Computer Sciences Corp. against a $9.8
billion hostile takeover bid. "I like the idea of having influence--of taking
responsibility for making decisions--but doing so with less public attention," Sykes
told the Times.
An Offer He Couldn't Refuse
ARGUABLY THE BUSINESS School's most famous nongraduate, Steve Ballmer, MBA Class of
1981, earned lots of attention this fall when he was named president of Microsoft in
charge of sales and product development. Ballmer completed his first year at the School
but was lured away in 1980 by former Harvard classmate Bill Gates. Time reported
the offer was a $50,000 salary and up to 10 percent of the company to forgo a Stanford
MBA. Business Week says it was a 7 percent share. Time reported that after
three weeks and some heated discussions, Ballmer, who has long been Microsoft's second in
command, convinced Gates the fledgling company needed to hire 50 people. The rest is
history.
Silicon Valley Hero
IN THE 10 YEARS Peter Hero, MBA '66, has led the Community Foundation of Silicon
Valley, the assets of the nonprofit organization have grown from $8 million to $200
million. Last year the foundation granted $16 million for programs in health and human
services, the arts, environment, children and families, education, and neighborhood
groups. Although the endowment's size is impressive, Hero told the San Jose Mercury
News he'd rather measure success by "the degree to which people feel connected to
others to forge solutions together."
Hero was recruited to head the fund in 1988 by the
late Business School dean Ernest C. Arbuckle, who was then its chairman. Today, Hero is
up-beat about philanthropy in Silicon Valley. "There is a danger of this becoming a
community of very rich people and their servants," he said. "But I don't think
that will happen here because more people are interacting with each other."
Last year the foundation commissioned a survey by
Business School senior lecturer Kirk Hanson, MBA '71,
that found that 55 percent of the charitable giving by Silicon Valley corporations goes to
education, compared to 33 percent for corporations nationally. The picture wasn't all
rosy, however. Silicon Valley residents told Hanson they'd give more to charities if they
knew the money would be used more effectively. He also found that the number of large
companies encouraging their employees to serve on corporate boards has declined in the
past four years, hampering efforts to improve the management of nonprofits.
Big Bucks from Busted Growth
The New York Times profiled Kevin C. O'Boyle, MBA '93, lead manager
of Meridian Value Fund. While he is classified by Morningstar Inc. as a value manager,
O'Boyle identifies what he calls "busted growth stocks," fast-growing firms
whose stock prices have fallen as earnings stalled. Once he identifies a potential stock,
O'Boyle said, he then looks for a catalyst that will allow the firm to grow by more than
15 percent in the next two years. O'Boyle became lead manager of the four-year-old fund in
1994. Through August 1998 it had returned an average of 20.4 percent annually.
Round Trip to Rio
WHEN BRAZILIAN NATIONAL Rodrigo Abreu enrolled at the Business School this fall, he
was part of a new generation of international students whose goal is to get a U.S.
business degree and then head home. According to the international edition of Newsweek,
students who once wanted to earn engineering degrees and stay in the United States are
turning to business schools for skills they can take back to their countries. Abreu worked
for Brazilian telecom system-integrator Promon before coming to Stanford. "We were
always a company run by engineers. Now we are starting to get more into the business
side," he told the magazine.
Popularizing the Khaki Craze
THE GAP WANTS to make it as easy to get khakis and T-shirts in Des Moines as it is in
downtown San Francisco, reports Fortune. "Before, we advertised in Vogue,
Vanity Fair, and the New York Times Magazine; we thought if we
advertised to the elite, it would trickle down," said Bob Fisher, MBA '80 and
head of the division of Gap Inc. that operates The Gap stores.
But when the firm began advertising heavily on TV,
the popular appeal of its casual apparel skyrocketed. Now "people in small towns
everywhere know us," said Fisher.
Mickey's Mouse
DISNEY WANTS TO BUILD A new doorway into cyberspace, and Mike Slade, MBA '83, is
helping. Slade is CEO of Starwave, an Internet production company purchased by the
entertainment giant in early 1998. Fortune reports Disney is now blending
Starwave's technology with that of the recently purchased Web search engine firm Infoseek
in hopes of building a new portal to the Web. With researchers estimating the Web will be
used in 57 million American homes by 2002, the planners hope to open the door to products,
services, and information.
Polishing the Stars in
Tinseltown
"THE ONE THING everybody wants to do when they come to Hollywood Boulevard is to see
the stars," David Malmuth, MBA '79, told Fortune. "I want to make
that possible."
Malmuth, who managed Walt Disney's portion of the
project to rejuvenate Times Square, is now trying to work some of the same magic on
somewhat tacky Hollywood Boulevard. Heading the project for Canadian real estate power
TrizecHahn, Malmuth has broken ground on a $350 million retail and entertainment complex,
with promises that the Academy of Motion Picture Arts and Sciences will start presenting
its Oscars in the theater complex in 2001.
A Look at the New Factory
SOARING GERMAN WAGES are forcing many German manufacturing firms to look for ways to
automate and cut employees, a move that INSEAD professor Christoph Loch, PhD '92,
says is shortsighted. The French, in contrast, tend to keep their workers because they see
them as assets.
Loch was one of the academic judges for the French
magazine L'Usine Nouvelle's (New Factory) annual operations awards to industry in
the two nations. Loch said that Germany's more traditional business structure means that
many firms tend to be secretive and directed inward, so they don't benefit from contacts
that allow them to observe what goes on at other companies.
They Made the Cut
AS HEAD of a product group that last year contributed an estimated $8.7 billion to HP's
bottom line, Carolyn Ticknor, MBA '77, earned a spot on Fortune's list of
the 50 most powerful women in corporate America. Ticknor is general manager of the
Laserjet Solutions Group at HP. Also on the list was Brenda Barnes, who set off a flurry
last year when she quit as CEO of Pepsi-Cola North America to move to Illinois with her
husband, Randy Barnes, MBA '78, and their three kids.
Motivation Matters
IN TODAY'S knowledge-based economy, companies that see their employees as resources can
increase the firm's value and profitability, Jeffrey Pfeffer told
Strategy & Business. "A people-based strategy says that, to be successful
in my business, I need to have a superior workforce and capture all the knowledge and
skills of these folks," said Pfeffer, PhD '72 and GSB professor of organizational
behavior. He cited the case of SAS Institute, a privately held software company, whose CEO
said, "If we get and retain and motivate the best brains, the rest--the product
development, the numbers, everything else--will take care of itself."

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