A Smaller Headache
for Drugstores
IN THE PAST TWO DECADES, major drugstore chains have seen the cost of keeping drugs on
their pharmacy shelves soar. Business School Professor Hau Lee, who teaches
supply chain management, has developed a software program that speeds up product turnover
and reduces the cost of getting drugs from the producer to the patient. Lee and his
associate, Homer Dunn, have cofounded a startup company, Nonstop Solutions, that, according
to the San Francisco Chronicle, is marketing Lee's software to pharmacies
throughout the Bay Area.
Using Nonstop's software to track products on their shelves, pharmacies can order small
amounts of an expensive drug several times a week, since the cost of delivery is
relatively small. Less pricey medicine is kept in stock at retail outlets.
"The objective is to hit a home run in the pharmaceutical industry to prove what
Hau Lee's science can do," Dunn told the newspaper.
Ad-Venturer Shakes Up the Industry
ACCORDING TO a full-page profile in the Economist, Peter Georgescu, MBA '63,
is turning his back on some time-honored traditions in the advertising industry. As CEO of
Young & Rubicam, he raised eyebrows in the industry by naming Tom Bell--head of the
public relations firm Burston-Marsteller, a Y&R subsidiary--to lead Y&R's
operations. Although major ad agencies often have public relations firms as part of their
organization, the ad agency has traditionally run the show. Georgescu also has openly
encouraged Y&R clients not to pay commissions based on how much they spend on media
advertising but rather to pay flat fees based on results.
"Ultimately, Mr. Georgescu is gambling on the changing nature of
advertising," said the Economist. He's betting that advertisers will use a
variety of new ways to reach buyers, so he's building a more nimble organization that is
able to meet shifting customer demands.
Search Executive Advocates Cover Up
MOST OF THE WOMEN on the TV show Ally McBeal probably wouldn't get a job through Linda
Bialecki, MBA '79. As part of a Self magazine panel on workplace fashion, Bialecki
noted, "The biggest problem I see is appropriateness. I am shocked by the number of
women who wear low-cut dresses. Or they have on a short skirt and pull at it every five
minutes."
Bialecki places six to eight candidates each year through a very focused corporate
recruiting practice that specializes in the investment banking industry. Her success
depends on consultation and assessment, she told Working Woman magazine, not a
Rolodex and a good phone manner.
Surfing for Bargains
SOME FOLKS JUST LOVE a bargain. When he bought his house, John Wilen, MBA '84, used
information from online mortgage broker E-Loan to bargain for a lower realtor's
commission. He also used the Web to shave his expenses when he decided to lease a new BMW.
In the past 12 months, Wilen told Smart Money magazine, the Web has saved him over
$5,000. "With the Internet," he said, "power is clearly shifting to the
consumer."
Dumb VC Decisions
IT'S ALL WELL AND GOOD TO come up with a Great Idea, but if no one else sees it for what
it is--well, how good can it be? A handful of Stanford venture capitalists, the folks who
can turn a Great Idea into a Real Company, confessed to columnist Dan Gillmor, who covers
Silicon Valley for the San Jose Mercury News, that even they don't recognize every
big one that comes along. Starbucks? "Unlikely concept," thought John Mumford,
MBA '69. Cisco Systems? John Hummer, MBA '80, passed on that one. MBA '80 Bob
Kagle's firm turned down eToys, but it did pick up eBay. So long, Yahoo, said Mike
Orsak, MBA '90, who couldn't fathom how a company that gives its product away could
make money. And see you later, Netscape, was exactly what Peter Morris, MBA '84,
did--again and again --after turning down the World Wide Web browser.
There are several lessons to draw from this story. One is that a Great Idea will
eventually be seen for what it is. Another is that if you get things right most of the
time, it's not all that hard to admit your mistakes.
Picking Winners at Warp Speed
BEFORE THE BIRTH of the World Wide Web, venture capitalist Jeff Brody, MBA '86,
told the Wall Street Journal, he could spend a year looking for two or three good
investments. Now he works in Web time, deluged by 40 or 50 proposals per week and pushed
by the knowledge that his competitors are also looking for good ideas.
For example, a recent profile in the Journal describes how Brody and John
Walecka, MBA '88, of Brentwood Venture Capital wrestled with a startup idea to sell
furniture online. In the end, Brody made a proposal to the virtual sofa company but was
outbid by another VC firm.
Brody confessed the idea would have been a big gamble for Brentwood. "I wasn't
sleeping well for a while," he told the Journal. In spite of losing out,
"I'm sleeping better now."
Banking on Women
IN 1993 BANKER Linda Pei, MBA '75, pooled $50,000 with money manager Leslie
Christian to found the Women's Equity Mutual Fund. Today they have $8.7 million in assets,
and the fund holds stock in 50 firms with policies that benefit women. "When we
started, we were told the social criteria for our investments would limit us," Pei
told the San Francisco Examiner. The paper quotes Morningstar Inc. as reporting
that socially responsible stock funds in the United States today outpace the average
domestic stock fund. "If you can make money while following your heart, why
not?" asks Pei.
The New HP Way
HEWLETT-PACKARD'S decision to split itself into two organizations found many reporters
trying to explain the firm and its decision. "In many ways, HP is the mother of
Silicon Valley," Professor Haim Mendelson told
the Christian Science Monitor. "It was really the first company that defined
the technology culture." Professor Jerry Porras, who
cited HP as an enduring company in his book Built to Last, told the Monitor
he thought HP would be able to retain its values, but expressed some concern about new
technology firms. "We look back and see that great companies had a sense of going
beyond themselves and leaving a legacy. I don't see that mentality in the Valley right
now," said Porras.
Giving Wisdom
BECAUSE MANY AMERICANS listen to standard advice from financial advisors, they aren't
giving enough to churches and charities, argues Claude Rosenberg, MBA '52.
Financial advisors counsel people how much to give to worthy causes based on income, not
on total wealth, he told the New York Times.
Rosenberg urges people, regardless of tax bracket, to decide how much they need to
maintain their lifestyles and provide for emergencies, then see what they have left over.
The author of the book Wealthy and Wise, Rosenberg also maintains a Web site at
http://www.newtithing.org.
Always Leave 'Em Laughing
AT SPARK CREATIVE COMEDY Services, a Chicago company that teaches corporate clients
business and personal skills, Al Samuels, MBA '95, advises his clients it's OK to
surrender to simply having fun.
"Companies want to make their employees better team players, creative thinkers,
and dynamic presenters," he told the Chicago Tribune. Samuels uses humor,
improvisation, and drama techniques to reach these goals.
Samuels' firm doesn't improvise its sessions, however. Before doing a workshop, Spark
Creative digs into the client's corporate culture and issues, then uses humor to help
build a corporate team. "Humor is a great leveler," said Samuels. "It works
at problems in a new way."
No Place to Hide
AS THE INTERNET mushrooms around us, casual users and confirmed hackers alike are trying
to decide how much personal privacy they want and need from this new medium, says Business
Week. "You already have zero privacy. Get over it," Scott McNealy,
MBA '80, told computer users at a meeting in San Francisco. For people who can't get over
it, the future will be anxiety-ridden. "The ability to establish a digital trail is
unlike anything we've had so far in history," Constance Bagley, GSB
senior lecturer, told the magazine.
Tough But Worth It
COMPLETING THE GSB'S Sloan Program was a career turning point, Sea Houston told the
San Francisco Business Times. Before enrolling in 1975, Houston had been a branch
manager for Wells Fargo Bank, wondering whether to continue in the banking industry.
Today, Houston is an executive vice president with the bank.
The Sloan Program was tough. "There were new tests and new projects
constantly," Houston recalled. But he credits the program with increasing his
decision-making, finance, statistical, and teamwork skills, and helping him develop
valuable friendships.

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