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$13,500 AeA members; $16,000 nonmembers
$14,000 AeA members; $16,500 nonmembers
$15,000 AeA members; $17,500 nonmembers
(Stanford University Alumni receive a $1,000 discount)
In partnership with the American Electronics Association (AeA)
and the Stanford School of Engineering, this two-week program teaches a
strategic and practical understanding of the critical business issues facing
high technology companies. During 10 days of rigorous curriculum,
participants will learn from distinguished faculty, notable guest speakers, and technology executives from around the globe.
The curriculum of the AeA/Stanford Executive Institute is customized to explore the decision-making disciplines in each of the major functional areas of a technology-based business: marketing, finance, operations, product development, organizational development, and strategic management. Driving innovation and entrepreneurship is also a consistent theme throughout the program. A mix of theory and hands-on practice is emphasized through exercises such as the New Venture Laboratory, in which small teams of participants work together to identify a new business opportunity, conceptualize a product, and devise a business plan based on what they have learned in the program.
- Learn business strategies relevant to the high-tech industry through the
use of pertinent case studies and discussions with other high-tech
executives
- Gain perspectives from nationally recognized faculty and industry leaders,
aligning business principles with real-life experience
- Hear from high profile technology CEO guest speakers who will offer
insight about what it takes to run a tech company
- Identify practical solutions to business challenges facing executives in
technology companies
- Practice entrepreneurship through the New Venture Lab exercise and bring
innovative ideas back to your organization
- Assessing bargaining power and trade-offs in negotiations
- Learn to adapt to competitive and collaborative situations
- Managing sales and distribution channels
- Securing market share and improving segmentation
- Analyzing balance sheets and income statements
- Evaluating capital expenditures
- Developing a manufacturing strategy to best advantage
- Mastering leadership, motivation, and the creative process
- Managing interpersonal relationships and challenges
- Repeating product success and growing from failure
- Charting overall direction and management of a company
- Framing alternatives and determining strategies
- Dan Warmenhoven, CEO, Network Appliance, Inc.
- Marv Tseu, Director and Chairman of the Board, Plantronics, Inc.
- Bill Archey, President and CEO, AeA
- Aart de Geus, CEO, Synopsys Inc.
- Bill Jasper, CEO, Dolby Laboratories
- Ned Barnholt, CEO Emeritus, Agilent Technologies
 A high-intensity immersion program that sharpens the skills of technology executives. Brilliant instructors and world-class guest speakers heighten the learning experience. A truly unique and rewarding experience.
Jeff Critser
Vice President
JPS Communications
Programs, dates, fees, and faculty are subject to change.
To request a brochure, please email executivedevelopment@aeanet.org or call
800.284.4232 extension 276 (toll free, U.S. only) or +1.408.987.4200 extension
276 (international).
For more information on the AeA/Stanford Executive Institute, please visit www.aeanet.org/susei or contact:
Jeannine Seremi-Banayat
AeA
5201 Great America Parkway, Suite 520
Santa Clara, CA 95054
Telephone: 408.987.4276
Fax: 408.987.4296
Email: js_banayat@aeanet.org
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