Corporate Social Responsibility:
Strategic Integration and Competitiveness
(in collaboration with ESADE Business School)
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Curriculum and Schedule
The
program is designed to examine a wide range of issues about the relationship
between the organization and society, with the goal of establishing
simultaneous creation of societal and environmental value and firm value.
The
program involves a series of group work activities and interactive lectures
by ESADE and Stanford professors. The course requires active participation,
including and building upon the participants’ experience. In addition, the
course is enriched with guest speakers and a speaker panel of practitioners
who will interact with participants in order to discuss their experience in
light of the content of the program. The course also incorporates case
studies and readings which will be prepared in study groups before the
classes.
Participants will be asked to come prepared with specific issues, successful
examples, and key concerns from their organizational context to debate
during the course. To develop solutions, Peer Consultation sessions will be
organized and led by a facilitator.
Highlighted Sessions
Environmental Sustainability as a Market Strategy
The increasing social emphasis on environmental sustainability creates new economic opportunities. In this session, we will develop a framework for analyzing firm strategies for profiting from these opportunities. We will also consider the unique challenges of pursuing environmental sustainability as a core element of a firm’s strategy.
Competitive Advantage
and Responsible Competitiveness
Businesses need to understand better the
links between corporate social responsibility and competitiveness.
Knowledge, human capital, and social capital constitute unique intangible
resources for competitive advantage. Both human and social capital require
trust, credibility, and legitimacy, and are sustained by continuous
knowledge sharing and communication. As such, they also should be seen as
sources of innovation. This session will examine how companies can improve
their capabilities in managing all these interactions and how they become
key resources.
Building a Sustainable Supply Chain
Today's supply chains require a new set of capabilities: agility,
adaptability, and alignment. These concepts are tightly coupled with the
impact of environmental sustainability. This session will examine how to
attain these capabilities and how they can be applied in your supply chain.
Other Selected Sessions
-
CSR and
Types of Stakeholder Management
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NGO-Business: Confrontation vs. Collaboration
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Integrating Social Responsibility: From Corporate Strategy to Mission
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Developing as a Leader
in Environmental Sustainability
-
How to Select the
Right Partner for the Creation of Economic and Social Value
-
Results of Peer
Consultation
-
How Agility,
Adaptability, and Alignment Affect Sustainability
[ Download Sample Schedule ]
Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.
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