|
Print this material
Send email to a friend
Contact Program Director
Should you have any other questions, please email Luz Deras, Associate Director of Programs, at deras_luz@gsb.stanford.edu.
Design Thinking Boot Camp: From Insights to Innovation offers executives the chance to learn design thinking — a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design. We believe that innovation is necessary in every aspect of business, and that it can be taught. We invite you to join us here at the Hasso Plattner Institute of Design, affectionately called “the d.school,” for an experience that will enhance your ability to drive innovation in your organization.
The d.school design thinking process is user-centered and prototype-driven. As a participant in Design Thinking Boot Camp, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will walk away from the workshop with a strong understanding of the key tenets of design thinking and be able to execute them at home.
- Develop Deep Consumer Insights: If you are looking for insights about your consumers that your competitors don’t have, our field observations and ethnographic methods will take you beyond the limitations of traditional market research. Our tools will help you to understand how to tap into what is meaningful for consumers and to uncover what they need.
- Reduce Risk and Accelerate Learning Through Rapid Prototyping: If you are responsible for launching new products and services into the marketplace, design thinking can help you to greatly reduce the risk of failure and accelerate organizational learning through an iterative process of prototyping and user testing.
- Drive Towards Innovation, Not Just Incremental Growth: Uncover and capitalize on the unexplored innovation spaces in your business or industry.
- Empower Your Employees To Be Innovative: If you seek to unlock the creative potential of your organization, design thinking can help you to transform your organizational structure and internal processes so that your business shifts to a more innovative stance.
Our approach is to learn by doing. Your work will be done at the Stanford d.school. Our customized studio space fosters radical collaboration and allows participants to tackle big projects for innovative outcomes.
To help you translate the design thinking process to your workplace, you will take home a guide that outlines the tools and methods taught during the Boot Camp.
Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.
|
