Why People Like Things
Host: Jonathan Levav, Associate Professor of Marketing, Stanford Graduate School of Business
Date: Thursday, May 3, 2012
Time: 10:00 am – 11:00 am PDT (1 hour) Click here for your local time
Cost: $30 USD Payable by Visa, Mastercard or American Express
Questions? Contact: Dina Venezky at 650.724.0626
For more information about this topic, please click here to learn about the Strategic Marketing Management program.

Missed the live event? You can still register for the recording for a few more days.

Research into consumer psychology can offer insights into how marketers can influence perceptions to create "liking"-and generate sales. Join Stanford Graduate School of Business Associate Professor of Marketing Jonathan Levav as he explores why people like things, and how to put these insights to work for your marketing strategy.

In this one-hour webinar, you will:

  • • Learn how to identify factors you can use to influence whether consumers will like your brand
  • • Discover what happens when consumers grow tired of making choices
  • • Determine the limits of influence that firms have on their customers' choices

A recording of this webinar will be available to all registrants for one month after the event.

Jonathan Levav
Jonathan Levav
Associate Professor of Marketing

Jonathan Levav studies consumer behavior and behavioral decision theory. He combines laboratory and field experiments, as well as secondary data analysis, in order to study the factors that influence people's choices and judgments. His research on choice focuses on three inter-related areas: 1) understanding the role of product attributes in people’s use of contextual cues; 2) the influence of environmental—social and physical—contextual cues on choices; 3) the contextual variables introduced by previous choices in sequential decisions. His research on judgment focuses on two areas: 1) preference prediction; 2) likelihood judgment. He has published in leading marketing, economics, psychology and general science journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Political Economy, Psychological Science, and the Proceedings of the National Academy of Science.