EVENTS & WEBINARS

Presented by S. Christian Wheeler, Associate Professor of Marketing

Marketing communications serve the critical functions of educating consumers, increasing awareness, changing evaluations, and spurring purchase decisions. But if no one is paying attention, do they really matter? In this complimentary one-hour webinar, Stanford Graduate School of Business Associate Professor Christian Wheeler will show how and why—despite the considerable creativity and effort poured into their development—many marketing communications fall on deaf ears or fail to influence consumers. He will then present a systematic, psychological approach to effectively structuring the content and timing of marketing communications that you can apply to your own marketing programs.

Presented by Huggy Rao, Atholl McBean Professor of Organizational Behavior and Human Resources; Morgan Stanley Director of the Center for Leadership Development and Research; Director of the Managing Talent for Strategic Advantage Executive Program; Codirector of the Customer-Focused Innovation Executive Program

Job design is often dismissed as a matter of writing a job description - but it is more than that. Over the course of this hour-long webinar, Professor Rao will explore how jobs can be designed to unleash the talent of individuals. Job design is a signal to the labor market - how tasks are combined into a job determines who is attracted to the job. Job design also influences how the occupants of a job allocate effort and time. Poorly designed jobs frustrate superiors, subordinates, and of course, the job occupants themselves. Special attention will be devoted to 'star' elements of a job and 'guardian' elements and how they ought to bundled.

Professor Jesper B. Sørensen, Robert A. and Elizabeth R. Jeffe Professor; Professor of Organizational Behavior; Professor of Sociology (by courtesy), School of Humanities and Sciences; Director of the Center for Social Innovation, Stanford Graduate School of Business

Learn more about our innovative new program for emerging leaders, Executive Leadership Development: Analysis to Action (ELD), during this complimentary webinar led by Stanford GSB Professor Jesper Sørensen. This one-hour online session will introduce ELD and a sample program session: Innovation in Established Companies.

Robert A. Burgelman, Edmund W. Littlefield Professor of Management; Executive Director of the Stanford Executive Program

For most alumni of the Stanford Executive Program (SEP), the six weeks they spent at the Stanford Graduate School of Business (GSB) was the learning and networking experience that transformed their future. Taught by more than 30 Stanford GSB faculty and a distinguished lineup of guest speakers, SEP is Stanford's flagship advanced management program, equipping senior executives with the knowledge, relationships, and tools necessary to drive results at the highest levels of global management.

Ilya Strebulaev, Associate Professor of Finance

In today's competitive global economy, the role of chief financial officer has expanded, demanding a dynamic blend of finance expertise, strategic thinking, and leadership skills. The Stanford Graduate School of Business Executive Education has created a unique new program, The Emerging CFO: Strategic Financial Leadership Program (ECFO) to provide senior finance executives with insights and tools to make better strategic financial decisions, build strategic partnerships with key stakeholders, and assess their own personal leadership styles to become more effective leaders.