EVENTS & WEBINARS

Presented by S. Christian Wheeler, Associate Professor of Marketing

Marketing communications serve the critical functions of educating consumers, increasing awareness, changing evaluations, and spurring purchase decisions. But if no one is paying attention, do they really matter? In this complimentary one-hour webinar, Stanford Graduate School of Business Associate Professor Christian Wheeler will show how and why—despite the considerable creativity and effort poured into their development—many marketing communications fall on deaf ears or fail to influence consumers. He will then present a systematic, psychological approach to effectively structuring the content and timing of marketing communications that you can apply to your own marketing programs.

Presented by Jesper Sørensen, Robert A. and Elizabeth R. Jeffe Professor; Professor of Organizational Behavior; Professor of Sociology (by courtesy), School of Humanities and Sciences

Most of today's large, established companies were founded and grown on innovation. But research suggests that as firms mature, their innovative activity changes character, and organizations become less likely to generate cutting-edge innovations and more likely to generate incremental advances to their existing capabilities. So is robust, game-changing innovation still possible in large, mature firms? Join Professor Jesper Sorensen as he discusses the challenges to innovation faced by established companies and presents a model for using their organizational and managerial levers to rekindle radical innovation.

Presented by Huggy Rao, Atholl McBean Professor of Organizational Behavior and Human Resources; Morgan Stanley Director of the Center for Leadership Development and Research; Director of the Managing Talent for Strategic Advantage Executive Program; Codirector of the Customer-Focused Innovation Executive Program

Job design is often dismissed as a matter of writing a job description - but it is more than that. Over the course of this hour-long webinar, Professor Rao will explore how jobs can be designed to unleash the talent of individuals. Job design is a signal to the labor market - how tasks are combined into a job determines who is attracted to the job. Job design also influences how the occupants of a job allocate effort and time. Poorly designed jobs frustrate superiors, subordinates, and of course, the job occupants themselves. Special attention will be devoted to 'star' elements of a job and 'guardian' elements and how they ought to bundled.

Professor Jesper B. Sørensen, Robert A. and Elizabeth R. Jeffe Professor; Professor of Organizational Behavior; Professor of Sociology (by courtesy), School of Humanities and Sciences; Director of the Center for Social Innovation; Codirector of the Executive Leadership Development Program; Susan Ford Dorsey Faculty Fellow for 2011-2012

The old adage of success breeds success has never been truer than in the connected world in which we live. Today value is not necessarily created by products or services but instead by the customers who use them, as is the case for social networking sites, mobile solutions, and online auctions. This change in value, known as a network effect, poses unique strategic challenges that are fundamentally different from those in more conventional product markets.

Presented by Margaret Neale, John G. McCoy-Banc One Corporation Professor of Organizations and Dispute Resolution; Director of the Managing Teams for Innovation and Success Executive Program; Director of the Influence and Negotiation Strategies Executive Program; Codirector of the Executive Program for Women Leaders

We all negotiate. Yet many of us think of negotiation as something we do primarily in the context of buying and selling. In its various forms, however, negotiation is a much more ubiquitous process used to resolve differences, influence others to take particular actions, and allocate scarce resources. In this webinar, Professor Margaret A. Neale will integrate recent research that highlights successful strategies as well as strategies that we think might be successful but aren't. Focusing on factors that influence the choice to initiate a negotiation, the characteristics of good deals, and the strategies to achieve those good deals, we will highlight ways in which we can create and claim more value: getting more of what we want from our negotiations