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The Stanford Graduate School of Business Office of Executive Education invites you and your colleagues to the inaugural
Executive Circle Summit to be held in Barcelona, Spain on March 25 – 26, 2010.
The Executive Circle Summit brings together Stanford Executive Circle members, Stanford Business School faculty, and a select group of senior executives from around the world in order to explore today’s global business challenges and ways to overcome them. Each Summit features the presentation of new research from the Stanford Business School, the exchange of innovative methods to improve your organization’s performance, engaging networking opportunities, and special activities for Executive Circle Member only.
Please join us for this innovative and rewarding event.
Content Overview
In an era when maintaining and enhancing loyalty among customers is becoming extremely difficult, firms need to gain a better understanding of the customer decision-making process and the creation of compelling customer value propositions. While commonly used strategies that focus on offering more benefits and/or lower “prices” are effective, they tend to erode the bottom line and do little to engender long-term brand loyalty. Utilizing the latest in neuroscientific research, Professor Shiv will highlight how the brain goes about making committed decisions, the power of emotion in shaping such decisions, and the multitude of ways firms can go about fostering satisfied and loyal customers.
Key Takeaways
- Frameworks for understanding the customer decision-making process
- A historical perspective of approaches to creating a Customer Value Proposition
- New insight into the role emotions play in the decision-making process
- An understanding of strategic and tactical implications for organizations
- Meet and network with other business leaders and Stanford Executive Education past participants
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