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Highlighted Sessions
The Triple-A Supply Chain: Agility, Adaptability, and Alignment
In a global market, companies are faced with diverse customers in geographically distributed markets with different market conditions, from uncertain markets, changing tastes, and changing technologies, to the dependency of supply chain partners in the delivery of goods and services. Given such challenges, companies need to be agile and flexible to respond to uncertainties, adapt to systemic changes in demand and supply patterns, and to align the incentives of supply chain partners. This is the Triple-A Supply Chain. Together, these capabilities form the basis on which superior value can be created in your supply network.
Managing New Product Introductions
New product introduction as a means to compete in a market is not easy. In what dimensions do you want to compete, how do you foresee the responses from the incumbent, how do you ensure that the introduction is smooth without ramp up problems, and how do you garner the support of your supply network partners? The ability to assess such risks, backed up with appropriate risk mitigation strategies, and aligning the right partnerships, are keys to a successful introduction and transition. This is what Cisco had to do with their introduction of the Viking product. We will use this case to draw some lessons on successful supply chain strategies for new product introduction and competing in a global market.
Adaptive Supply Chain Design
A supply chain leader is one that innovates. Innovation can take place in the business process and associated supply chain model, and Crocs is such an example. It defied the shoe industry norm and created a new way to run its supply chain. It took advantage of the strengths of its supply chain partners and business environments, and adapt the supply chain design based on the changing needs and the capabilities of its partners. It also used an evolutionary approach to adapt its supply chain strategy. While hugely successful, it is facing new challenges which may require new innovations to sustain its competitiveness in the market.
Other Selected Sessions
- Building socially responsible and sustainable supply chains
- Value-creating supply chains
- Using advanced technologies for supply chain innovation
- Information-smart supply chains and "sense and respond" strategies
- Cross-functional coordination and collaboration for supply chain excellence
- Leveraging emerging economies as both supply and demand points of the global supply chain
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 Too often, these seminars start off fast and slow down- not this one! Best I've been to.
John Piatak
Sr. Manager
Applied Materials
Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.
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