Baba Shiv’s research is in the area of consumer decision making and decision neuroscience, with specific emphasis on the role of emotion in decision making, the neurological bases of emotion, and nonconscious mental processes in decision making. His recent work examines the potential for nonconscious placebo effects related to pricing and the empirical validity of the adage, “Eating Whets the Appetite,” with findings suggesting that food samples (“appetizers”) can have broader effects than previously conceived.[View Profile]

Jennifer Aaker's area of expertise lies in consumer psychology, focusing on how individuals across distinct cultural contexts can feel, think, and experience events in different (and sometimes very similar) ways. She also focuses on understanding emotions and the psychology of consumer-brand relationships. Aaker's research has been published in marketing and psychology journals, and she has been honored with a number of awards. She also sits on the editorial review boards of the Journal of Consumer Research (Associate Editor), the Journal of Marketing Research, and the Journal of Consumer Psychology.[View Profile]

Wasim Azhar is a Lecturer in Marketing, specializing in international marketing and sales and distribution channels. He was formerly a Professor of Business Policy and Marketing and Pro-Vice Chancellor at Lahore University of Management Sciences in Pakistan. He teaches Channel Management, and Global and International Marketing in the MBA program and the core marketing course in the Sloan program. Wasim has traveled extensively in Europe, Asia, and the Americas and especially enjoys teaching International Marketing to an eclectic group of students drawn from diverse cultures at Stanford. Wasim is also a Lecturer in Marketing at UC Berkeley.[View Profile]

Jim Lattin’s research examines consumer choice behavior. His early research involved building statistical models of brand choice, category purchase incidence, store choice, and market basket behavior, using grocery panel data collected using bar code scanners. More recently, Jim’s focus has expanded to consider customer relationship management and loyalty/reward programs using an increasingly wide set of sources including subscription data, financial services, and internet clickstream data.[View Profile]

Jeffrey Moore has published research in the areas of budgeting and resource allocation in decentralized organizations, managing software development, and the use of computers by top management. His current research interests are the use of computing by senior executives and applications of modeling and data analysis in managerial decision making.[View Profile]

Madhav Rajan specializes in the economics-based analysis of management accounting issues. His work examines the optimal choice of information and incentive systems in firms and the rationale behind observed internal accounting practices. Rajan has done analytical, empirical, and field-based work on the role of incentives in supply chain contracting, the use of nonfinancial performance measures, and the value of “cost of quality” accounting systems in modern manufacturing environments. His recent work has focused on the links between economic and accounting profitability, the use of internal auction markets for resource allocation, and the usefulness of subjective measures of performance.[View Profile]

Hayagreeva Rao has published widely in the fields of management and sociology and studies the social and cultural causes of organizational change. In his research, he studies three sub-processes of organizational change: a) creation of new social structures, b) the transformation of existing social structures, and c) the dissolution of existing social structures. His recent work investigates the role of social movements as motors of organizational change in professional and organizational fields.[View Profile]

“Seenu” Srinivasan’s expertise is in the area of market research. In particular, he is best known for his research in “conjoint analysis.” This survey-based research approach is useful for product (or service) planning and pricing by predicting which among several multi-attribute products or services customers are likely to choose. Every year more than 10,000 commercial applications of conjoint analysis methods occur. His other research interests are new product development, the measurement of brand equity, and market structure analysis (the nature and magnitude of substitutability among brands in a product market).[View Profile]

Christian Wheeler’s research focuses on how consumers form evaluations and make decisions. This research comprises two interrelated streams. The first stream includes an examination of the various processes involved in attitude formation, maintenance, and change. In particular, his recent work has examined how individuals’ self-beliefs can alter the degree and means by which they are influenced by persuasive messages. The second stream includes an examination of nonconscious processes affecting behavior and judgment. This research suggests that individuals may be affected by subtle situational influences without their awareness or intention.[View Profile]