|
Program Toolkit
Print this material
 Download a PDF
Request a Catalog
Send email to a
friend
Contact Program Director
Apply Now!
| |
V. Seenu Srinivasan
Adams Distinguished Professor of Management, Stanford Graduate School of
Business; Director
of the Strategic Marketing Management Program
"Seenu" Srinivasan’s expertise is in the area of market research. In particular, he is most well known for his research in "conjoint analysis." This survey-based research approach is useful for product (or service) planning and pricing by predicting which among several multi-attribute products or services customers are likely to choose. Every year 10,000 commercial applications of conjoint analysis methods occur. His other research interests are new product development, the measurement of brand equity, and market structure analysis (the nature and magnitude of substitutability among brands in a product market). [View Profile]
|
| |
Jennifer L. Aaker
General Atlantic Professor of Marketing
Jennifer Aaker’s area of expertise lies in consumer psychology, focusing on how individuals across distinct cultural contexts can feel, think, and experience events in different (and sometimes very similar) ways. She also focuses on understanding emotions and the psychology of consumer-brand relationships. Aaker’s research has been published in marketing and psychology journals, and she has been honored with a number of awards. She also sits on the editorial review boards of the Journal of Consumer Research (Associate Editor), the Journal of Marketing Research, and the Journal of Consumer Psychology. [View Profile]
|
| |
Wasim Azhar
Lecturer in Marketing, Stanford Graduate School of Business
Wasim Azhar is a Lecturer in Marketing, specializing in international marketing and sales and distribution channels. He was formerly a Professor of Business Policy and Marketing and Pro-Vice Chancellor at Lahore University of Management Sciences in Pakistan. He teaches Channel Management, and Global and International Marketing in the MBA program and the core marketing course in the Sloan program. Wasim has traveled extensively in Europe, Asia, and the Americas and especially enjoys teaching International Marketing to an eclectic group of students drawn from diverse cultures at Stanford. Wasim is also a Lecturer in Marketing at UC Berkeley. [View Profile]
|
|
|
Kirthi Kalyanam
J.C. Penney Research Professor; Director, Internet Retailing/Retail
Management Institute; Director, E-Business Initiatives, Leavey School of
Business, Santa Clara University
Professor Kalyanam specializes in pricing, with extensive experience in the advertising,
franchise, and automotive components industry in South and East Asia. Kalyanam's expertise is in Retailing, Channel Marketing, E-Business and Voice
of the Market Processes. His current research projects include Internet
marketing, reputation systems in online auctions and multi-channel retailing.
|
|
|
James M. Lattin
Robert A. Magowan Professor of Marketing
Jim Lattin’s research examines consumer choice behavior. His early research involved building statistical models of brand choice, category purchase incidence, store choice, and market basket behavior, using grocery panel data collected using bar code scanners. More recently, Jim’s focus has expanded to consider customer relationship management and loyalty/reward programs using an increasingly wide set of sources including subscription data, financial services, and internet clickstream data. [View Profile]
|
| |
Jeffrey H. Moore
Senior Lecturer in Operations, Information, and Technology, Stanford Graduate
School of Business
Jeffrey Moore has published research in the areas of budgeting and resource allocation in decentralized organizations, managing software development, and the use of computers by top management. His current research interests are the use of computing by senior executives and applications of modeling and data analysis in managerial decision making. [View Profile]
|
| |
Madhav V. Rajan
Gregor G. Peterson Professor of Accounting, Stanford Graduate School of
Business; Professor of Law (by courtesy), School of Law, Stanford University
Madhav Rajan specializes in the economics-based analysis of management accounting issues. His work examines the optimal choice of information and incentive systems in firms and the rationale behind observed internal accounting practices. Rajan has done analytical, empirical, and field-based work on the role of incentives in supply chain contracting, the use of nonfinancial performance measures, ans the value of “cost of quality” accounting systems in modern manufacturing environments. His recent work has focused on the links between economic and accounting profitability, the use of internal auction markets for resource allocation, and the usefulness of subjective measures of performance. [View Profile]
|
| |
Hayagreeva Rao
Atholl McBean Professor of Organizational Behavior and Human Resources; Director of the Human Resources for Strategic Advantage Program; Director of the Customer-Focused Innovation Program
Professor Rao has published widely in the fields of management and sociology and studies the social and cultural causes of organizational change. In his research, he studies three sub-processes of organizational change: a) creation of new social structures, b) the transformation of existing social structures, and c) the dissolution of existing social structures. His recent work investigates the role of social movements as motors of organizational change in professional and organizational fields. [View Profile]
|
| |
Baba Shiv
Professor of Marketing, Stanford Graduate School of Business
Baba Shiv’s research is in the area of consumer decision making and decision neuroscience, with specific emphasis on the role of emotion in decision making, the neurological bases of emotion, and nonconscious mental processes in decision making. His recent work examines the potential for nonconscious placebo effects related to pricing, showing for instance that the higher the price of a product (e.g., wine) that one consumes, the greater the pleasure one experiences as manifested by a higher level of activation in brain centers that code for pleasure. [View Profile]
|
| |
S. Christian Wheeler
Associate Professor of Marketing
Christian Wheeler’s research focuses on how consumers form evaluations and make decisions. This research comprises two interrelated streams. The first stream includes an examination of the various processes involved in attitude formation, maintenance, and change. In particular, his recent work has examined how individuals’ self-beliefs can alter the degree and means by which they are influenced by persuasive messages. The second stream includes an examination of nonconscious processes affecting behavior and judgment. This research suggests that individuals may be affected by subtle situational influences without their awareness or intention. [View Profile]
|
| |
Donald J. MacDonald
Executive Vice President, Chief Marketing Officer
Fiserv, Inc.
Donald J. MacDonald joined Fiserv in 2008 as the corporation’s first Chief Marketing Officer, focusing on refining the company’s brand and product strategies, data analytics and client segmentation. He has more than 25 years experience in marketing, communications, product development and strategy. Prior to Fiserv, MacDonald spent more than 20 years at Intel Corporation, climbing the ladder in business units, product marketing and corporate marketing areas. When he left Intel he was vice president and general manager of Intel’s worldwide marketing organization based in San Jose, California, managing 1000 people and an annual marketing budget of $2 billion.
|
|
|
Dan R. E. Thomas
Founder and President of Focus, Inc.
Dan Thomas works with client management teams to help them develop and
implement business and corporate strategies. His background includes experience
as an educator, author, entrepreneur, corporate director, and consultant. He has
served on the faculties of Harvard and Stanford Business Schools and is the
author of Business Sense: Exercising Management's Five Freedoms.
|
 This program offered a great broad-sweep approach to marketing strategy and a wonderfully diverse group of senior managers.
Lakshmi Gopalkrishan
Lead Site Manager, Microsoft Office
Microsoft
Programs, dates, fees, and faculty are subject to change. |
