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Strategic Marketing Management

Program Dates: August 8 - 18, 2010
Application Deadline: July 6, 2010
Program Tuition: $15,500 USD

Location and Facilities

The program is held on the Stanford University campus, which is situated on 8,180 acres in the rolling foothills. Located 35 miles south of San Francisco, Stanford University is just a few miles from Palo Alto and the high-tech industrial center of Silicon Valley. The campus is 25 miles south of San Francisco International Airport and 20 miles north of San Jose International Airport.

Classes are held in Stanford Business School classrooms especially designed to facilitate discussion among participants. Also available while participants are on campus is the J. Hugh Jackson Library, which includes the Rosenberg Corporate Research Center, a modern electronic information resource rivaling most corporate libraries. The School's computer laboratory, with its wide selection of hardware and software, is also available.

Participants will reside in the Schwab Residential Center, a few minutes' walk from the Business School. With its modern architecture and decor, the Center provides an unparalleled living environment for executives. Each air-conditioned suite includes a private bath plus a shared kitchen. The Center combines convenient on-campus housing, well-equipped group study areas, access to a comprehensive computer network, and both indoor and outdoor space for informal meetings with peers. The Center's outstanding dining facility provides a wide array of choices for breakfast, lunch, and dinner and will accommodate special dietary needs and preferences.

[Visit the Schwab Residential Center Website]

Stanford has many amenities located nearby. A large shopping center and Palo Alto's commercial district are only a mile away. Music, theater, sports, and fine restaurants are available in the communities that surround the campus. Monterey Bay, spectacular portions of the Central California coast, and Napa wine country are all accessible within a few hours of the campus.


The best elements of this program are the quality of the faculty leading the discussions and the diverse nature of the participants in terms of geographic location and industry. I am taking away a better understanding of how to communicate brand equity to my management team and a few great ideas for making lively presentations.

Laura Garner
Director of Marketing
Citibank Alternative Investment Strategies


Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.

SU Seal Luz Deras
Associate Director, Programs
Office of Executive Education
Stanford Graduate School of Business
Phone: 650.724.6301
Toll Free: 866.542.2205 (US and Canada)
Fax: 650.723.3950
Email: deras_luz@gsb.stanford.edu