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Strategic Marketing Management

Program Dates: August 9 - 19, 2009
Application Deadline: July 6, 2009
Program Tuition: $15,500 USD

This program is designed for marketing executives and managers with at least eight years of management experience, as well as general managers with responsibility for marketing-related functions. It is appropriate for individuals from organizations of any size and in any industry.

Typical Class Profile

Management Function
Marketing and Sales44%
General Management36%
Strategic Planning9%
Production/R&D9%
Finance 2%
Industries Represented
Manufacturing23%
Computers/Electronics16%
Telecommunications 10%
Health Care/Pharmaceuticals10%
Food/Beverage 9%
Banking/Financial Services8%
Biotechnology7%
Entertainment3%
Petroleum/Oil/Gas3%
Other11%
Geographic Origin
North America49%
Europe20%
Asia Pacific14%
Africa/Middle East7%
Central, South America 6%
Australia/New Zealand4%
Education
Bachelor's32%
MBA19%
Other Master's22%
PhD/Other Doctorate8%
Unknown19%
Age Distribution
34 and Under25%
35 - 3939%
40 - 4414%
45 - 4919%
50 and Over3%

Following is a partial list of participating companies from recent years:

  • Aracruz Celulose S.A.
  • Amdahl
  • AT&T
  • BDF Mexico S.A.
  • Boston Scientific Corp.
  • Brahma Brewing Co.
  • Caradon PLC
  • Charles Schwab & Co.
  • Eastern Group plc
  • Eastman Kodak Co.
  • Electro Rent Corp.
  • Fransabank
  • Gerdau S.A.
  • Glass Depot
  • Global One
  • Grupo Gamesa S.A.
  • Health Net
  • Hewlett-Packard
  • Honeywell
  • Houston Engineers Inc.
  • Hughes Defense Communications
  • In Focus Systems Inc.
  • Johnson & Johnson
  • Landmark Graphics
  • LG Chemical Ltd.
  • New Holland Transportation
  • Nike Inc.
  • Nortel
  • NV ALPRO
  • Paradigm Health Corp.
  • Peterbilt Motors Co.
  • Petroleo Brasilero
  • Prudential Securities
  • Rain Bird Sales Inc.
  • Reebok International
  • Samsung Electronics Co. Ltd.
  • Starbucks
  • Storage Technology Corp.
  • Tap Holdings Inc.
  • Tandem
  • Telestra Corp.
  • Videomaximo S.A.

The superior faculty instruction, the intensity of study, and the incredible range of workplace experiences and knowledge held by the participants are all invaluable assets.

Greg C. McCullough
Communications Manager
Syntegra


Programs, dates, fees, and faculty are subject to change.

SU Seal Kriss Craig
Assistant Director, Programs and Marketing
Office of Executive Education
Stanford Graduate School of Business
Phone: 650.724.2153
Toll Free: 866.542.2205 (US and Canada)
Fax: 650.723.3950
Email: craig_kriss@gsb.stanford.edu