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Strategic Marketing Management

Program Dates: August 8 - 18, 2010
Application Deadline: July 6, 2010
Program Tuition: $15,500 USD

This program is designed for marketing executives and managers with at least eight years of management experience, as well as general managers with responsibility for marketing-related functions. It is appropriate for individuals from organizations of any size and in any industry.

Typical Class Profile

Management Function
Marketing and Sales 52%
General Management 34%
Strategic Planning 6%
Production/R&D 6%
Finance 2%
Industries Represented
Manufacturing 13%
Financial Services, Insurance 9%
Hospitality, Food Service 5%
Advertising, Marketing Services 4%
Consulting, Professional Services 3%
Other 7%
Geographic Origin
North America49%
Europe20%
Asia Pacific14%
Africa/Middle East7%
Central, South America 6%
Australia/New Zealand4%
Education
Bachelor's32%
MBA19%
Other Master's22%
PhD/Other Doctorate8%
Unknown19%
Age Distribution
34 and Under25%
35 - 3939%
40 - 4414%
45 - 4919%
50 and Over3%

Following is a partial list of participating companies from recent years:

  • Agilent technologies, Inc.
  • Aracruz Celulose S.A.
  • Amdahl
  • AT&T
  • BDF Mexico S.A.
  • Bonafont
  • Boston Scientific Corp.
  • Brahma Brewing Co.
  • Caradon PLC
  • Charles Schwab & Co.
  • Condé Nast International
  • Danone Beverage
  • Dolby Laboratories, Inc.
  • Eastern Group plc
  • Eastman Kodak Co.
  • Electro Rent Corp.
  • Fransabank
  • Gerdau S.A.
  • Glass Depot
  • Global One
  • Grupo Gamesa S.A.
  • Health Net
  • Hewlett-Packard
  • Honeywell
  • Houston Engineers Inc.
  • Hughes Defense Communications
  • In Focus Systems Inc.
  • Johnson & Johnson
  • Landmark Graphics
  • LG Chemical Ltd.
  • Lufthansa Systems AG
  • New Holland Transportation
  • Nike Inc.
  • Nortel
  • NV ALPRO
  • Paradigm Health Corp.
  • Peterbilt Motors Co.
  • Petroleo Brasilero
  • Prudential Securities
  • Rain Bird Sales Inc.
  • Reebok International
  • Samsung Electronics Co. Ltd.
  • Starbucks
  • Schlumberger
  • Storage Technology Corp.
  • Tap Holdings Inc.
  • Tandem
  • Telestra Corp.
  • Videomaximo S.A.
  • Vista Holdings AS

The superior faculty instruction, the intensity of study, and the incredible range of workplace experiences and knowledge held by the participants are all invaluable assets.

Greg C. McCullough
Communications Manager
Syntegra


Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.

SU Seal Luz Deras
Associate Director, Programs
Office of Executive Education
Stanford Graduate School of Business
Phone: 650.724.6301
Toll Free: 866.542.2205 (US and Canada)
Fax: 650.723.3950
Email: deras_luz@gsb.stanford.edu