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Recent developments in information technology have transformed the way
organizations conduct business. Today, companies are slashing costs using
real-time electronic communications, improving customer intimacy by leveraging
the Internet, and taking advantage of new business models such as distributed
auctions and trading hubs. Yet many senior leaders lack the tools to assess and
communicate the business impact that information technology can bring to their
organization.
In this program, CIOs, CTOs, and senior general managers learn to identify,
assess, and communicate the strategic competitive advantages enabled by
information technology.
Strategic Uses of Information Technology takes a strategic, business-focused
approach to information technology. The curriculum is non-technical and
emphasizes frameworks for maximizing the value of an organization's existing
information technology assets, as well as using information systems to reshape
organizational strategy and culture. Recent case studies explore the best
practices of top global companies that excel at creating value through
information systems. Taking advantage of Stanford's position as the leading
business school in Silicon Valley, the program also integrates into its
curriculum a variety of industry guest speakers from innovative, market-leading
technology companies.
- Frameworks for identifying the business value and strategic impact of
information systems
- New methods for integrating information technology into the structure and
culture of an organization
- Best practices and business models that leverage Internet, wireless, and
networking technologies
 Excellent program! The interaction with colleagues and with high caliber professionals on such a strategic theme was both extremely valuable and motivating for me. I now understand the main opportunities and threats of the 'space' for our bank.
Juan Carlos Castilla-Rubio
V.P., Banking Strategy & Development
Interbank
Programs, dates, fees, and faculty are subject to change. |
