Marketing Seminars

Marketing seminars are held on Wednesdays from 12:10 pm to 1:25 pm, unless otherwise indicated. Events for the 2015-16 academic year will be added here as they are scheduled.

View the Google Calendar.

Questions?

Contact our seminar organizers, Christian Wheeler, Pedro Gardete and Uzma Khan.

Meet the Speaker

Click the * link next to the seminar to view the schedule or email Miriam Torres for an appointment (Stanford GSB faculty only).

Plan Your Visit

View a map of the Knight Management Center, get directions, and learn about the amenities of our campus.

Spring 2016SpeakerTitleTime/PlaceMeet the Speaker
April 6 Itamar Simonson
Stanford GSB 
Tradeoff Elasticity: A Framework (and studies) for Every Choice 12:10 - 1:15 PM
M105
April 13 Scott Shriver
Columbia Business School  
Structural Analysis of Multi-channel Demand 12:10 - 1:25 PM
W104
April 20 Navdeep Sahni
Stanford GSB 
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search joint with Harikesh S. Nair 12:10 - 1:25 PM
W104
April 27 Joe Redden
University of Minnesota  
12:10 - 1:25 PM
W104
May 4 Brent McFerran
Simon Fraser University 

(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions

12:10 - 1:25 PM
W104
May 11 Andrea Bonezzi
NYU
A Relationship Account of Marketing Rewards: The Effect of Conditional vs. Unconditional Rewards on Brand-Self Connection joint with Monika Lisjak 12:10 - 1:25 PM
W104
May 18 Kristina Brecko
Stanford GSB 
Versioning and Pricing of Software Goods 12:10 - 1:25 PM
W104
May 20 Alex Bleier
Boston College, Carroll School of Management
Online Content Adaptation 12:10 - 1:25 PM
C102 
May 25 Stephanie Lin
Stanford GSB 
When Feeling Good Feels Wrong: Avoiding Hedonic Consumption When It Reflects Immoral Character 12:10 - 1:25 PM
W104
May 31 Tomomichi Amano
Stanford GSB 
12:10 - 1:25 
M109
June 7 Lauren Cheatham 
Stanford GSB 
12:10 - 1:25 
C102
June 8 Alexander DePaoli
Stanford GSB 
12:10 - 1:25 
C102

 

Winter 2016SpeakerTitleTime/PlaceMeet the Speaker
January 13
Emma E. Levine
Wharton School, University of Pennsylvania  
Prosocial lies: When deception breeds trust 12:10 - 1:25 PM
E103
January 15 Abigail Sussman 
The University of Chicago Booth School of Business 
Mental Accounting Failures: The Case of Exceptional Consumption 12:10 - 1:25 PM
C106
January 20 Rom Schrift
The Wharton School, University of Pennsylvania
Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences 12:10 - 1:25 PM
E102
February 3 Avi Goldfarb
Rotman School of Management 
Slack Time and Innovation joint with Ajay Agrawal, and Christian Catalini 12:10 - 1:25 PM
W104
February 10 Vicki Morwitz
NYU 
12:10 - 1:25 PM
W104
February 17 Andrew Ching
Rotman School of Management 
A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins joint with Hyunwoo Lim  12:10 - 1:25 PM
E102
February 24 Judy Chevalier
Yale School of Management 
Channels of Impact: User Reviews when quality is dynamic and managers respond 12:10 - 1:25 PM
P107
March 2 Miguel Villas-Boas
UC Berkeley 
Behavioral-Based Advertising 12:10 - 1:25 PM
W104
March 9 Naoki Aizawa
University of Minnesota
Advertising and Risk Selection in Health Insurance Markets 12:10 - 1:25 PM
W104
March 16 Rebecca Ratner
University of Maryland 
Inhibited from Bowling Alone 12:10 - 1:25 PM
W104 
Fall 2015SpeakerTitleTime/PlaceMeet the Speaker
September 23

Thomas Otter 
Goethe-Universitaet Frankfurt  

Bayesian Customer Profiling: Applications to Age and Political Partisanship Estimation (Abstract 12:10 - 1:25 PM
P107
September 30

Brett Hollenbeck 
UCLA 

The Spread of Horizontal Chains: Efficiency or Information? 12:10 - 1:25 PM
P107

October 7

Stephan Seiler
Stanford Graduate School of Business 

Social Media as an Advertising Tool: Evidence from a Natural Experiment joint with Song Yao, and Wenbo Wang 12:10 - 1:25 PM
P107 
October 14 Peggy Liu
Duke University  
A Multiple Goal Perspective on Eating Behavior: Decreasing Conflict Between Healthy Eating and an Enjoyable Eating Experience 12:10 - 1:25 PM
E103 
October 21 Berkeley Dietvorst
University of Pennsylvania 

Overcoming Algorythm Aversion: People Will Use Algorithms If They Can (Even Slightly) Modify Them 

Algorithm Aversion: People Erroneously Avoid Algorithms After Seeing Them Err

12:10 - 1:25 PM
E103 
October 28 Indranil Goswami
University of Chicago 
The Nature and Extent of Post-Reward Crowding-out: The Effort-Balancing Account 12:10 - 1:25 PM
E103 
November 4 Alix Barasch
University of Pennsylvania  
The Other Side of Sharing: How Photo-taking Goals Impact Evaluations of Experiences 12:10 - 1:25 PM
E103 
November 11 Alex Genevsky
Stanford University  
Affective Predictors of Market-Level Consumer Behavior  
Paper 
12:10 - 1:25 PM
E103 
November 18 Xiao Liu
NYU 
12:10 - 1:25 PM
P107
December 2 Garrett Johnson
Simon Business School University of Rochester  
Ghost Ads: Improving the Economics of Measuring Ad Effectiveness 12:10 - 1:25 PM
W104