Marketing Seminars

The GSB Marketing Seminar is held on Wednesdays at 11:45 am - 1:00 pm, unless otherwise indicated. Should you have any questions please contact our seminar organizer Christian Wheeler, Sridhar Narayanan, and Uzma Khan.

Please select the Meet the Speaker link below (•)  to view the current schedule or email Miriam Torres for an appointment (GSB faculty only).    

Knight Management Center Campus Map

Click here for Google Calendar 

Spring

Speaker

Title

Time/Place

Meet the Speaker

April 1 Andrea Morales
Arizona State University 
11:45 AM - 1:00 PM
W104 
(•)
April 8 Kevin Williams
Yale University 
11:45 AM - 1:00 PM
W104
(•)
April 15 Alison Legderwood
UC Davis 
11:45 AM - 1:00 PM
W104
(•)
May 1 Pierre Dubois
Toulouse School of Economics - Joint with Applied Microeconomics 
11:45 AM - 1:00 PM
C106
(•)
May 6 Sinan Aral
MIT Sloan School of Management 
11:45 AM - 1:00 PM
W104
(•)
May 13 Ron Berman
The Wharton School, University of Pennsylvania 
11:45 AM - 1:00 PM
W104
(•)
May 20 PhD Presentation  11:45 AM - 1:00 PM
W104
May 27 PhD Presentation  11:45 AM - 1:00 PM
W104
June 3 PhD Presentation  11:45 AM - 1:00 PM
W104

Winter 2015

Speaker

Title

Time/Place

Meet the Speaker

January 14 Uma Karmarkar 
Harvard Business School 
Definitely, Maybe: The Role of Uncertainty in Value and Choice 11:45 AM - 1:00 PM
W104 
(•)
January 21 Avery Haviv
University of Rochester 
Does Purchase Without Search Explain Counter-Cyclic Pricing?  11:45 AM - 1:00 PM
W332 
(•)
February 4 Kristin Diehl 
University of Southern California  
Does Taking Photos Get in the Way? The Effect of Photo-taking on the Enjoyment of Experiences (Abstract 11:45 AM - 1:00 PM
W104 
(•)
February 11 Clarence Lee
Cornell University  
Designing Freemium: Balancing Growth and Monetization Strategies 11:45 AM - 1:00 PM
W104 
(•)
February 18 Chris Nosko
The University of Chicago Booth School of Business 
The Limits of Reputation in Platform Markets: An Empirical Analysis and Field Experiment 11:45 AM - 1:00 PM
P107
February 25 Danit Ein-Gar
Tel Aviv University  
Commiting Under the Shadow of Tomorrow: Self-Control and Commitment to Future Virtuous Behaviors 11:45 AM - 1:00 PM
W104 
(•)
March 4 Kosuke Uetake
Yale School of Management
Signaling in Online Credit Markets 11:45 AM - 1:00 PM
W104 
(•)
March 11 Daniel Mochon
Tulane University
Gain Without Pain: The Extended Effects of a Behavioral Health Intervention 11:45 AM - 1:00 PM
W104 
(•)

Fall 2014

Speaker

Title

Time/Place

Meet the Speaker

October 1 Hui Li
University of Pennsylvania 
Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers 12:00 - 1:30 PM
W104 

October 8 Dean Eckles
Facebook 
Peer Effects in Online Networks: With and Without Experiments (Abstract 12:00 - 1:15 PM
E102 
(•)
October 15 Stephen Anderson MacDonald
London Business School 
The Impact of Marketing (Versus Finance) Skills on Firm Performance: Evidence from a Randomized Controlled Trial in South Africa 11:45 AM - 1:00 PM
W104 
October 29 Ayelet Israeli
Northwestern University  
Channel Management and MAP: Evidence from a Natural Experiment 11:45 AM - 1:00 PM
W104 
November 5 Nicole Stephens
Northwestern University
Unseen Disadvantage: The American University Culture of Independence Undermines First-Generation College Students 11:45 AM - 1:00 PM
P102
(•)
November 12 Yufeng Huang
Tilburg University  
Learning by Doing and the Demand for Advanced Products 11:45 AM - 1:00 PM
W104
November 19 Gulden Ulkumen 
USC Marshall School of Business
Category Width Mindset Moderates Sensitivity to Comparison Frames  11:45 AM - 1:00 PM
W104
(•)
December 3 Song Yao
Kellogg School of Management, Northwestern University 
The Value of Sampling 11:45 AM - 1:00 PM
School of Education, room E313 
December 10 Elizabeth Webb
Columbia University Graduate School of Business
The Effect of Perceived Similarity and Categorization on Consumer Sequential Risk-Taking 11:45 AM - 1:00 PM
E102
(•)