Marketing Seminars
The GSB Marketing Seminar is held on Wednesdays at 12:00-1:15 pm, unless otherwise indicated. Should you have any questions please contact our seminar organizer Jim Lattin, Stephan Seiler, and Harikesh Nair.
Please select the Meet the Speaker link below (•) to view the current schedule or email Miriam Torres for an appointment (GSB faculty only).
Knight Management Center Campus Map
Click here for Google Calendar
|
Spring 2013 |
Speaker |
Title |
Time/Place |
Meet the Speaker |
|---|---|---|---|---|
| April 3 | Madhu Viswanathan The University of Arizon |
Is Cash King? A Field Experiment on Mental Accounting in a Salesforce | 12:00-1:15 PM W332 |
(•) |
| April 10 | Philip Fernbach University of Colorado |
Illusions of Causal Understanding | 12:00-1:15 PM W332 |
(•) |
| April 17 | Gita Johar Columbia Business School |
Egocentric Categorization: Self as a Reference Category in Product Judgment & Consumer Choice | 12:00-1:15 PM W332 |
(•) |
| May 1 | Stephan Meier Columbia Business School |
Under-Savers Anonymous: Evidence on Self-Help Groups and Peer Pressure as a Savings Commitment Device | 12:00-1:15 PM W332 |
(•) |
| May 8 | David Bell The Wharton School, University of Pennsylvania |
12:00-1:15 PM W332 |
(•) | |
| May 15 | Teck-Hua Ho UC Berkeley |
Giving Feedback to Clients | 12:00-1:15 PM W332 |
(•) |
| May 22 | Gautam Gowrisankaran University of Arizona |
Mergers when Prices are Negotiated: Evidence from the Hospital Industry | 12:00-1:15 PM W332 |
(•) |
| May 29 | Oded Netzer Columbia Business School |
Dynamic Pricing in B2B Settings | 12:00-1:15 PM W332 |
(•) |
| June 5 |
Stanford GSB |
Inherent Susceptibility to Preference "Construction" | 12:00-1:15 PM W332 |
|
Winter 2013 |
Speaker |
Title |
Time/Place |
Meet the Speaker |
|---|---|---|---|---|
| January 9 | Greg Allenby Ohio State |
Modeling Indivisible Demand | 12:00-1:15 PM W332 |
(•) |
| January 16 | Devin Pope The University of Chicago Booth School of Business |
Limited Attention in the Used Car Market | 12:00-1:15 PM W332 |
(•) |
| January 30 | Joachim Vosgerau Carnegie Mellon University |
The Influence of Framing on Willingness to Pay: An Explanation for the Uncertainty Effect Appendix |
12:00-1:15 PM W332 |
(•) |
| February 6 | Jennifer Argo University of Alberta |
Identifying Ways to Increase Sustainable Consumer Behaviors | 12:00-1:15 PM W332 |
(•) |
| February 13 | Stefano Puntoni Rotterdam School of Management |
Need for Speed? (abstract) | 12:00-1:15 PM W332 |
(•) |
| February 20 | Harikesh Nair Stanford GSB |
Big Data in Gaming: Marketing Analytics at MGM Grand Casinos | 12:00-1:15 PM W332 |
|
| February 27 | Peter McGraw University of Colorado |
The Psychophysics of Humor (Abstract) | 12:00-1:15 PM W332 |
(•) |
| March 6 | Duncan Simester MIT |
Deceptive Reviews | 12:00-1:15 PM W332 |
(•) |
| March 7 | Avi Goldfarb Rotman School of Management |
When to Exit: Limited Rationality in Firm Decisions (preliminary) Abstract |
3:00-4:30 PM W332 |
(•) |
| March 13 | Ron Goettler University of Rochester joined with AME |
Competition and Product Innovation in Dynamic Oligopoly | 12:00-1:15 PM G101 |
(•) |
| March 20 | Shantanu Dutta USC Marshall School of Business |
The Dynamic Effect of Price Discrimination in Business Markets | 12:00-1:15 PM W332 |
(•) |
|
Autumn 2012 |
Speaker |
Title |
Time/Place |
|---|---|---|---|
| September 19 | Dave Hardisty Stanford GSB |
Temporal Discounting of Losses | 12:00-1:15 PM W332 |
| October 3 | Zoe Chance Yale School of Management |
I Give, Therefore I Have: Giving and Subjective Wealth | 12:00-1:15 PM W332 |
| October 10 | Rima Toure-Tillery The University of Chicago Booth School of Business |
The End Justifies the Means, but Only in the Middle | 12:00-1:15 PM W332 |
| October 12 | Mitsuru Igami Yale Department of Economics (Joint with Applied Microeconomics) |
Estimating the Innovator's Dilemma: Structural Analysis of Creative Destruction in the Hard Disk Drive Industry | 12:00-1:15 PM TBA |
| October 17 | Szu-Chi Huang The University of Chicago Booth School of Business |
What Drives You? A Dynamic Analysis of Motivation in Different Stages of Goal Pursuit |
12:00-1:15 PM W332 |
| October 24 | Catherine Tucker MIT Sloan Management |
Social Advertising | 12:00-1:15 PM W332 |
| October 31 | Eesha Sharma NYU |
Financial Deprivation Prompts Consumers to Seek Scarce Goods | 12:00-1:15 PM W332 |
| November 7 | Maria Ana Vitorino University of Minnesota |
Drip Pricing when Consumers Have Limited Foresight: Evidence from Driving School Fees | 12:00-1:15 PM W332 |
| November 28 | George John University of Minnesota |
Bonuses Versus Commissions: A Field Study | 12:00-1:15 PM W332 |
| December 5 | Florian Zettelmeyer Kellogg School of Management, Northwestern University |
Repairing the Damage: The Effect of Price Expectations on Auto-Repair Price Quotes | 12:00-1:15 PM W104 |
| December 12 | Brett Gordon Columbia Business School (visiting Stanford) |
Advertising Competition in Presidential Elections co-authored with Wes Hartmann |
12:00-1:15 PM W332 |