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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E593
George Foster, Sara Rosenthal
2016

The What’s Up Moms case tells the story of three friends, Meg Resnikoff, Connie Kin, and Elle Walker, who co-founded a YouTube channel called What’s Up Moms to provide instructive and humorous video content targeted...

|E559
David Dodson, Ryan Kissick
2016

The Mary Chowning case examines several managerial challenges that Mary Chowning encountered during her first year as chief financial officer (CFO) of the fictitious company Nutrigenics.  Through Chowning’s tribulations, the case provides an opportunity for...

|E550
H. Irving Grousbeck, Ryan Kissick
2016

The ConvenientMD case highlights the role of emotion and ambiguity in business interactions.  ConvenientMD, led by co-CEOs Gareth Dickens and Max Puyanic, operated urgent care centers (UCCs) in the northeastern United States.  UCCs are medical...

|E584
Thomas Layton, Sara Rosenthal
2016

The UltraCase case tells the story of a company founded in the 1970s by an avid scuba diver who decided to build a business around products that would maximize his diving experience.  Among his first...

|E567
H. Irving Grousbeck, Sara Rosenthal
2016

Coley Andrews could never have anticipated when he cofounded Pacific Lake Partners, a search fund investment firm, in 2009, that he would spend as much time managing people as he would the firm’s investment strategy. ...

|E568
H. Irving Grousbeck, Bethany Coates, Sara Rosenthal
2016

Mary Jones was the CEO of the Richardson County Community Association (RCCA), a nonprofit with assets of $250 million and annual grants totaling $50 million to charitable organizations in Richardson County, Colorado.  As CEO of...

|E565
Robert E. Siegel, Jessica Morgan
2016

This case explores the transformation of a company, ComplexAminos, from a failing start-up to a successful organization preparing for a liquidity event.  After conducting a six-year turnaround strategy, the CEO needed to decide whether the...

|SI134B
Charles Ewald, Heidi Krauel-Patel, Jaclyn Foroughi
2016

In the fall of 2015, Beneficial State Bank was set to mark its third successive year of normalized profitability while continuing to fulfill its mission to promote social justice and environmental sustainability.  At the same...

|SI134A
Maureen McNichols, Jaclyn Foroughi
2016

In November 2004, as presidential hopeful John Kerry conceded the presidential race to George W. Bush, husband and wife team and Democratic supporters Tom Steyer (MBA ’83) and Kat Taylor (JD/MBA ’86) found themselves at...

|A227
Lisa De Simone, Jeff Hoopes, Rebecca Lester, Sheila Melvin
2016

Etsy was an online craft bazaar founded in 2005 in a loft in Brooklyn, New York. The company was known for its emphasis on social responsibility, transparency, authenticity, and its somewhat nontraditional approach to business. ...

|A226
Lisa De Simone, Jeff Hoopes, Rebecca Lester, Sheila melvin
2016

An increasing number of global corporations have experienced negative publicity over complicated tax structures established to minimize their tax burdens.  In the case of U.S. companies, there has been a growing outcry over “inversions,” a...

|E585
David Dodson, Jessica Morgan
2016

This case tells the growth story of a social impact company delivering solar lighting to the developing world.  The case focuses on how the founders decided to bring on a new CEO to run the...

|F313
William F. Meehan, Ali Gara
2016

This case explores the International Finance Corporation’s (IFC) creative and effective use of the private equity business model as a tool to mobilize financing for economic development around the world. In its bid to provide...

|E545
David Dodson, Ryan Kissick
2015

The Year Up case deals with two ubiquitous issues that arise when managing a growing enterprise: an organization will outgrow systems; and it will outgrow employees.  Year Up, led by CEO Gerald Chertavian, provided education,...

|E536
David Dodson, Ryan Kissick
2015

The AlphaCredit case features Augusto Álvarez and José Luis Orozco, founders and co-CEOs of AlphaCredit, a rapidly growing financial services company in Mexico City.  Using two primary vignettes, the case highlights three challenges faced by...

|E409
Mark Leslie, Sara Rosenthal
2015

Launched in 2007, SeaMicro developed one of the most innovative server products to hit the market in over a decade.  The SM10000 consumed one-quarter the power and space of conventional server products, thereby addressing a...

|E603
David Dodson
2015

The most important job of a manager is to hire great people―yet in the United States, one-third of all outside hires do not meet expectations.  A company’s success rate in hiring new employees can increase...

|E570
H. Irving Grousbeck, Sara Rosenthal
2015

Jack Swain, the newly appointed CEO of Starling Systems, a call center software solutions company, had a problem.  Swain had recently hired in a new VP of operations, Felicia Shaw, and while she had instituted...

|E563
H. Irving Grousbeck, Sara Rosenthal
2015

The Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees.  The first issue deals...

|E566
David Dodson
2015

Zintro, Stuart Lewtan’s second start-up, just completed a round of financing that was intended to fund a rebuild of the site’s user interface and provide Lewtan the cash needed to hire a first-rate senior management...