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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E511
H. Irving Grousbeck, Jason Luther
2014

It was March 2013 and one week after James Browder’s sixth board meeting as CEO of Aegis Systems Corp. (Aegis), a vendor management software provider based in Birmingham, Alabama. As Browder sat at his desk,...

|E520
Robert Siegel, Yin Li
2014

The case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project...

|SM219
Robert Burgelamn, Debra Schifrin
2014

In 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service...

|E513
Jonathan Levav, Yin Li
2014

This case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After...

|SPM53A
George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
2014

Billy Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning...

|SPM53B
George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
2014

Billy Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning...

|E514
H. Irving Grousbeck, Yin Li
2014

This case follows CEO Andy Dunn as he struggles to build a technical team that will enable Bonobos, an ecommerce and menswear company, to scale. The case also outlines the path that leads Dunn to...

|E526
Robert Sutton, Hayagreeva Rao, Rebecca Hinds
2014

After a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply...

|IB107
Condoleezza Rice, Amy Zegart, Jessica Renier
2014

Examines a hypothetic challenge facing a telecom company as it enters a frontier market that is undergoing political changes.

|CGRP38
David F. Larcker, Brian Tayan
2014

Berkshire Hathaway Vice Chairman Charlie Munger is well known as the partner of CEO Warren Buffett and also for his advocacy of “multi-disciplinary thinking”—the application of fundamental concepts from across various academic disciplines to solve...

|E519
Haim Mendelson
2014

Evernote is a suite of cloud-based software and services designed to augment the user’s brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company...

|GS83
Hau Lee, Christopher Tang
2014

As the world population exceeded 7 billion by the end of 2011, various agencies working to alleviate poverty had come to a general consensus that pure charity was not a sustainable solution. In the absence...

|E496
Robert Chess, Yin Li
2014

The case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later...

|M348C
Jennifer Aaker, Debra Schifrin
2014

Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the...

|M348B
Jennifer Aaker, Debra Schifrin
2014

Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories...

|M348A
Jennifer Aaker, Debra Schifrin
2014

Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the...

|SM223
Glenn R. Carroll, David Hoyt
2014

In 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where...

|CGRP40
David F. Larcker, Sarah M Larcker, Brian Tayan
2014

On March 5, biotechnology company Chimerix refused to provide a potentially life-saving drug to 7-year old Josh Hardy who was battling cancer. The drug had not yet received FDA approval, and the company had discontinued...

|CGRP41
David F. Larcker, Sarah M. Larcker, Brian Tayan
2014

In March 2013, Lululemon Athletica removed its inventory of women’s black yoga pants from its stores because recent shipments of the product were “too sheer.”
For a company reliant on a reputation for quality,...

|IDE05
Hau Lee, Michael Kennedy, Jonathan Elist
2014

After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs...