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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|OIT-112
Robert Chess, Matt Saucedo
2016

Blue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health...

|E600
Robert Siegel, Ryan Kissick
2016

“Mesosphere: Creating Lasting Value on Top of Open Source Software” explores the challenges associated with building a company on top of open source software.  In 2013, Florian Leibert, Ben Hindman, and Tobias Knaup founded Mesosphere. ...

|SI141
William Barnett, Pamela Matson, Julia Novy-Hildesley, Julia G. Mason, Alana F. Springer
2016

Faced with declining fisheries and ineffective government solutions, environmental organizations turned to market solutions in the mid-1990s to promote sustainable seafood. Broad-reaching, innovative leaders used a combination of consumer education efforts and corporate partnerships to...

|E618
H. Irving Grousbeck, Jim Ellis, Sara Rosenthal
2016

The FreeMobility case describes the fictional story of Sara Chen and Michael Conroy, graduates of Stanford Graduate School of Business (who also happen to be in a romantic relationship).  The two take on the role...

|E599
Robert Siegel, Ryan Kissick
2016

“Keyssa: Unraveling the Laws of Physics” explores the challenges associated with growing a start-up around a brand new technology.  In October 2012, Eric Almgren became CEO of Keyssa.  Founded in 2009, Keyssa reinvented the physical...

|SM250B
Baba Shiv, Matt Saucedo
2016

The SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen...

|SM250A
Baba Shiv, Matt Saucedo
2016

The SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen...

|SM251
Robert Burgelman, Sheila Melvin
2016

Bonnier News was Sweden’s leading media group and a paragon in the nation’s cultural, economic, and political circles.  It was one of six divisions of Bonnier AB, a company founded by Gerhard Bonnier in 1804...

|E546
Peter Reiss, Ryan Kissick
2016

“Carlypso: Overcoming Bumps in the Road in the Used Car Industry” explores various challenges associated with scaling a start-up.  In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of...

|SI139
Heidi Krauel Patel, Charles Ewald, Jaclyn Foroughi
2016

In July 2013, Kesha Cash transitioned out of her stable role as co-founder of and fund manager for Jalia Ventures (“Jalia”), an initiative investing in early-stage mission driven “businesses operated by entrepreneurs of color,” to...

|SI136
Maureen McNichols, Jaclyn Foroughi
2016

In January 2015, Jennifer Carolan, who had served as the managing director of the NewSchools Venture Fund Seed Fund (“Seed Fund”), spun off from the nonprofit venture philanthropy firm to create a for-profit social impact...

|SI135
Maureen McNichols, Jaclyn Foroughi
2016

In the summer of 2015, after reporting another year of strong growth in programming and fundraising at miraclefeet.org, a nonprofit dedicated to providing treatment to children born with clubfoot in developing countries, co-founder and executive...

|SM257
Stefan Reichelstein, Donna Bebb
2016

In 2015, Generation Investment Management celebrated the successful 10-year track record of its flagship Global Equity Fund, which outperformed its benchmark index by over 500 basis points per year.  A mainstream investment firm whose founders...

|SM239
Amir Goldberg, Debra Schifrin
2016

In June 2009, the online gaming company Zynga launched the free social game Farmville on Facebook, which set a new record by reaching one million Daily Active Users four days after launch, skyrocketing to 30...

|M362
S. Christian Wheeler, Andrew Malcolm
2016

At the end of 2011, Microsoft was closing its acquisition of Skype for $8.5 billion.  Skype had more than 500 million registered users, revenue exceeded $600 million, and the company accounted for 40 percent of...

|IDE11
Hau L Lee, Laurent De Clara
2016

In June 2015, Peter Phillips, Chief Operating Officer of Frontier Services Group (FSG), was preparing an update for the board on how operations would support the company’s new strategy. Given the ongoing decline in...

|SI133
Paul Brest, Debra Schifrin
2016

In 2016, Santa Clara County was launching a six-year project aimed at reducing the enormous costs of treating its most acute mental health care patients − $45 million a year − while improving their treatment...

|SI130
Laura Arrillaga-Andreessen, Sarah Murray
2016

In 1994, Arthur “Buzz” Schmidt, GuideStar’s founder, launched an organization with a staff of five. The organization, then known as Philanthropic Research, was formed with the simple goal of making basic information on nonprofits easily...

|P87
Kenneth Scheve, Ruxi Zhang
2016

It is September 2013.  The new Chinese President Xi Jinping will soon launch his tour in Central Asia.  On this tour, the President is deciding whether to launch a grand investment strategy, which he calls...

|P86
Nikhar Gaikwad, Kenneth Scheve
2016

In June 1991, India was in the midst of a currency and balance of payments crisis the likes the country had not seen since independence in 1947. The country’s foreign exchange reserves were barely enough...