Aeris Communications
2021
| Case No.
E751
| Length
14 pgs.
This case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated “coopetition” with customers and partners as a result of Aeris’s place in the technology stack.
Learning Objective
This case is designed to help students learn concepts useful for evaluating the implications of a company’s place in the technology stack on the company’s strategy.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
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