British Petroleum (A), Performance and Growth
1998
| Case No.
IB16A
In 1992-3, British Petroleum plc, Britain’s fourth-largest of the great international integrated oil companies, faced a major crisis. The company was experiencing its first losses in its eighty-year history, while morale was battered by downsizing and organizational upheaval.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
Download
Available for Purchase