Byron Allen’s Unfiltered Truth

By Imogen Mansfield, Jennifer Aaker, Connor Diemand-Yauman, Naomi Bagdonas
2021 | Case No. M391 | Length 7 pgs.
The case describes Entertainment Studios CEO and founder Byron Allen’s journey from stand up comedian to start up founder, as he inserts humor and levity into typically serious business situations.

Learning Objective

Providing students with examples of how to use the skills of stand-up comedy to stand out in the business world, and influence their audience’s mindset to spark social change.
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