Honor Home Care

Honor Home Care

By
Rob Chess, Susan Pohlmeyer
2020|Case No.SM331| Length 10 pgs.

This case examines the history of the home care industry in the United States and discusses the opportunities and challenges the co-founder and CEO of Honor Home Care faced when trying to scale the business. The case highlights the complexity of customer acquisition and employee recruiting, management and retention in the industry, and lays out how Honor sought to tackle these challenges, as well as the big strategic decisions they faced along the way.

Learning Objective

1. Develop perspective on how to evaluate business opportunities at the intersection of aging and healthcare. 2. Understand the challenges of, as well as tools required for, recruiting, training, managing and retaining a large, remote and low skilled workforce. 3. Learn about the trade-offs of various customer acquisition strategies when facing highly disaggregated demand.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.