Innovation at Volkswagen: The Story of Digital:Lab

Innovation at Volkswagen: The Story of Digital:Lab

By
Yossi Feinberg , Mitchel Scott, Amadeus Orleans
2020|Case No.E680| Length 13 pgs.

The case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and developing strategy for innovation in an established enterprise environment.

Learning Objective

Students will discuss lessons in creating innovation groups, defining culture, designing business and operating models, and broader strategy around corporate innovation groups in the large enterprise context.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.