Innovium 2017
2017
| Case No.
SM277
| Length
13 pgs.
Innovium seeks to disrupt an entrenched space where little VC funding has flowed. The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. By achieving product/market fit in a non-conventional way the start-up’s limited resources can be applied to perfecting the execution of day to day activities.
Learning Objective
1. Articulate various ways to innovate. 2. Weigh the pros / cons of having an experienced executive team. 3. Identify levers for accelerating growth.
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