Change.org (A)
2017
| Case No.
E606A
| Length
11 pgs.
The Change.org case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google to COO of Change.org, the socially minded (but for-profit) petition website. The case tells the story of how Dulski managed intricate internal decision making and communication processes in the aftermath of a situation where a petition gained national attention for its highly divisive language. The case also provides an opportunity to discuss the challenges associated with recruiting and performing diligence on key potential hires.
Learning Objective
The case highlights sensitive scenarios where decisions made impact employees, customers, advertisers, and potentially set the tone for a company’s long-term mission. It also discusses how Dulski courted a candidate for Vice President of Product, only to have him press her to make a decision before she could complete the standard hiring practice at Change.org.
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