Levi Strauss Japan K.K.
1994
| Case No.
M276
As a result of a coordinated strategy to establish Levi’s as the original, Premium American Jean, Levi Strauss Japan K.K. has become the leader in Japan. Japan’s jeans market is changing: market is contracting, competition is increasing, and structural changes are occurring in the distribution channel. The issue for Levis Strauss Japan K.K. is to develop a strategy for success given these changes in Japan.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
Download