Movile (B): Building New Venture Opportunities
The (B) case explained how Movile expanded their business, moving into the smartphone market from their core business of feature phones in Latin America. The case described the two parts of Movile’s strategy. The first was Movile’s development and launch of a smartphone app, PlayKids, which, as of the end of 2014, was the number-one children’s app in the world (by sales in the Apple app store). The second aspect of this strategy involved investing in mobile-enabled offline start-ups in Brazil.
The (B) case requires the (A) case to be read beforehand.
Learning Objective
The learning objective of the (B) case was for students to examine how a non-U.S. start-up has successfully expanded internationally and pivoted their business model in the face of a declining market.