Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Woman sitting in class listening to a lecture

Leadership in Focus is a large collection of case vignettes, teaching, and learning resources that bring real-world business challenges to life and spark lively discussions aimed at improving executive skills. Each short video is accompanied by teaching notes for added context, suggested discussion questions and role-playing ideas to help engage groups of managers in learning experiences of their own. Leaders may also experience the cases online with opportunities to calibrate their thinking for actionable insights.

|M378
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Conner Diemand-Yauman
2019

The case describes the company-wide impact of former Coursera CEO Richard Levin’s decisions to infuse levity into typically dry business processes and identify and empower humor-fueled culture bearers.

|M382
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Jean Oelwang, Greg Rose
2019

The case describes Virgin Group CEO and Virgin Unite Foundation leader Richard Branson’s attempts to insert humor and levity into typically stressful and momentous business situations.

|M381
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Matthew Saucedo
2019

The case describes former Google CEO Eric Schmidt’s general philosophy on the use of humor as a strategic communications tool and essential component of Google’s culture. It also provides the reader with a few tips...

|E687
Stephen Ciesinski, Howie Rosen, Abeer Nijmeh, Mitchel Scott, Blake Kavanaugh, Jeffrey Conn, Deborah Whitman, Ryan Kissick
2019

Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter. Depending on the country in which they are operating, entrepreneurs...

|E700
Robert Siegel, Mitchel Scott
2019

The Invoice2Go case follows CEO Greg Waldorf and Head of Product Tanya Maddalena as they re-organize the product management team and begin re-energizing the product of this established and profitable mobile invoicing tech company. Particular...

|OB103
Masanori Kato, Ulrike Schaede, Charles O’Reilly
2019

Asahi Glass Co., Ltd. in 2014 was the world’s largest glass company, but the company faced flat revenues and increased global competition. Several of its flagship businesses projected few prospects for growth unless the company...

|P98
Richard Clark, Nikhar Gaikwad, Kenneth Scheve
2019

It is March 2019, and Jair Bolsonaro, Brazil’s newly elected president, is deciding what to do about Brazil’s participation in the 2016 Paris Agreement on climate change. Bolsonaro must weigh the economic and political costs...

|P99
Nikhar Gaikwad, Kenneth Scheve, Elisabeth van Lieshout
2019

What does the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) mean for a country like Malaysia? This case investigates the far-reaching domestic ramifications of this type of “mega-regional agreement,” as well as how international...

|E694
Robert E. Siegel, Blake Kavanaugh
2019

CircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new...

|SM324
Yong Suk Jang, Mooweon Rhee, Tae-won Chey, William P. Barnett
2019

SK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value,...

|RE142
Chris Mahowald, Bradley Mitchell
2019

In January 2011, Jeff Kelter and Bob Savage, the managing partners of KTR Capital Partners (KTR), convened an investment committee meeting in KTR’s New York City headquarters to decide whether to proceed with the acquisition...

|OB104
Jeffrey Pfeffer
2019

Jason Calacanis described himself as a serial entrepreneur, angel investor, and podcaster – and someone who had come a long way from the time he had to talk his way into Fordham University. Later, when...

|SM328
Kevin Schulman, Stacy Wood
2019

The Palo Alto Health System had three hospitals, 1,600 physicians, and over 1 million patients each year – and a new risk-based model that incentivized the prevention of illness, as well as early intervention in...

|OB94
Leah Weiss, Debra Schifrin
2019

The topic of mindfulness seemed ubiquitous in the health and business sectors in 2018. Both live and virtual mindfulness trainings in the workplace proliferated, becoming an accepted part of employee well-being activities in many organizations....

|L34
Glenn Carroll, Debra Schifrin
2019

In this 2019 case, Ed Rapp, retired group president and CFO of Caterpillar, recounts the positive impact that using a type of “self-talk” called an affirmation has had on his life and career. Affirmations are...

|SPM56A
George Foster, Christy Johnson
2019

On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564...

|SPM56B
George Foster, Christy Johnson
2019

On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564...

|SPM56C
George Foster, Christy Johnson
2019

On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564...

|E686
Robert Siegel, Patrick Robinson
2019

Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike...

|E692
Robert A. Burgelman, Joseph N. Golden, Amit Sridharan
2019

This note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include:...

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.