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Amir Goldberg

Amir   Goldberg
Associate Professor, Organizational Behavior
Contact Info
Associate Professor of Organizational Behavior
Associate Professor of Sociology (by courtesy), School of Humanities and Sciences
Younger Family Faculty Scholar for 2016-2017
Academic Area: 
Organizational Behavior

Research Statement

Amir Goldberg’s research lies at the intersection of organization studies, cultural sociology and network science. He is interested in understanding how social meanings emerge and solidify through social interaction, and what role network structures play in this process. He uses and develops computationally intensive network- and language-based methods to study how new cultural and organizational categories take form as people and organizational actors interact.


Professor Goldberg received bachelors’ degrees in Computer Science and Film Studies from Tel Aviv University, and an MA in Sociology from Goldsmith’s College, University of London. Before pursuing a PhD in Sociology at Princeton University, he worked for several years as a software programmer, an IT consultant and a technology journalist. An Associate Professor of Organizational Behavior in Stanford’s Graduate School of Business, his research projects all share an overarching theme: the desire to understand the social mechanisms that underlie how people construct meaning, and consequently pursue action. His work has been published in the American Journal of Sociology and the American Sociological Review.

Academic Degrees

  • PhD Sociology, Princeton University
  • MA Sociology, Goldsmiths College, University of London
  • BA Computer Science & Film Studies (double major), Tel Aviv University

Academic Appointments

  • At Stanford University since 2011

Awards and Honors

  • MBA Class of 1969 Faculty Scholar, Stanford Graduate School of Business, 2014-2015
  • Harold W. Dodds Honorific Fellowship, Princeton University


Journal Articles

Sameer B. Srivastava, Amir Goldberg, V. Govind Manian, Christopher Potts. Management Science. September 2016.
Ran Duchin, Amir Goldberg, Denis Sosyura. Review of Financial Studies. September 2016.
Amir Goldberg, Sameer B. Srivastava, V. Govind Manian, William Monroe, Christopher Potts. American Sociological Review. June 2016.
Amir Goldberg, Michael T. Hannan, Balazs Kovacs. American Sociological Review. April 2016, Vol. 81, Issue 2, Pages 215-241.
Amir Goldberg. Big Data & Society. December 2015, Vol. 2, Issue 2.
Daniel McFarland, Kevin Lewis, Amir Goldberg. American Sociologist. 2015.
Amir Goldberg, Delia Baldassarri. American Journal of Sociology. July 2014, Vol. 120, Issue 1, Pages 45-95.
Amir Goldberg. American Journal of Sociology. March 2011, Vol. 116, Issue 5, Pages 1397–1436.


Degree Courses


What is culture, and how can we model it? This course will survey theoretical frameworks for studying culture from a multidisciplinary perspective, ranging from evolutionary biology through sociology to economics. We will explore various methods...

This is a course about exploring the methods and processes for product management, largely in technology companies, and a look at what can lead to the most effective ways to coordinate customer needs, ensure accurate product development, and how...

Leaders of arts and creative organizations face unique challenges. Taking the perspective of the CEO, Chairman of the Board and Artistic/Creative Director, and drawing on various cases and in-class exercises, students will learn about advancing...


What is culture, and how can we model it? This course will survey theoretical frameworks for studying culture from a multidisciplinary perspective, ranging from evolutionary biology through sociology to economics. We will explore various methods...


This course examines fundamental issues of general management and leadership within an organization. You will learn about setting an organization's strategic direction, aligning structure to implement strategy, and leading individuals within the...

What distinguishes conventional products from hits? The class builds a framework for taking instincts through to idea phase and finally to creation of breakthrough products in creative and online markets. It will begin by dissecting the mechanics...

Creative success is highly unpredictable; but creativity is increasingly becoming a source of competitive advantage in a variety of markets, from music and film, to new media, video games and software. Creative competitiveness brings with it a...

Stanford Case Studies

Zynga and the Launch of Farmville | SM239
Amir Goldberg, Debra Schifrin2016

Insights by Stanford Business

September 2, 2016
The most successful employees do a bit of both, striking a balance between integration and nonconformity.
May 27, 2016
A professor finds that so-called cultural leaders aren’t leading at all.
May 15, 2014
Every decision we make is deeply rooted in our social identity. A researcher explains a new, networked approach to understanding our cultural traits.
April 16, 2014
A pair of sociologists finds the answer — and uncovers political subcultures in the process.