Michael L. Ray is a social psychologist with extensive experience in marketing communication and in developing generative work environments for companies and individuals. He has produced over 100 publications including 10 books, among them two of the first books in the field of consumer information processing and two that helped establish and develop inquiry into new paradigm business. His best-selling Creativity in Business (with Rochelle Myers) was named, one of the nine “Greatest Business Books Ever Written” by Inc. magazine. The Path of the Everyday Hero (with Lorna Catford) garnered the title of the best business self-help book of the year, and The Creative Spirit (with Daniel Goleman and Paul Kaufman) was the companion book to the PBS series of the same name, which was inspired by his Stanford course, Personal Creativity in Business. His most recent book, The Highest Goal: The Secret that Sustains You in Every Moment received a Fast Company Reader’s Choice Award. He is at work on Conversations on the Basics in collaboration with teachers of his creativity course. He lectures and consults to organizations and groups worldwide and has served as a director of a major retailer, a food company, a catalog company, a start-up airline, a national cable systems company, an advertising agency, and four nonprofit organizations.