Professor Tormala received a B.A. in psychology from Arizona State University in the fall of 1996 and went on to earn his Ph.D. in social psychology from Ohio State University in 2003. From 2003-2007, Professor Tormala served as an assistant professor of social psychology at Indiana University. In 2007 he joined the Stanford faculty as an associate professor of marketing. At Stanford, he teaches courses on consumer psychology and persuasion.
Professor Tormala has published numerous articles in leading psychology and marketing journals, including Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Consumer Psychology, among others. For his contribution to scholarly research in consumer behavior, he received the Society for Consumer Psychology’s Early Career Award for Distinguished Scientific Contribution in 2008 and was named to the Marketing Science Institute’s list of Young Scholars in 2009.