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Participate in Research

Stanford GSB researchers are looking for participants willing to take part in organizational and marketing studies.

You may participate either in-person in our lab or online on your home computer. Studies typically include cash or gift card payments averaging $20 an hour. None of our studies involves physical exertion or medical procedures.

Stanford Community Members

If you have a stanford.edu email address, you may register on SONA Systems. On the site, you will be able to view available studies and the compensation amounts before signing up.

All Other Participants

If you do not have a stanford.edu email address, we offer the following ways to participate in our research:

  • SONA Systems National Participant Pool: On the site, you will be able to view available studies and the compensation amounts. The studies in this pool are completely online.
  • Mechanical Turk (MTurk): MTurk, which is run by Amazon, hires participants to complete tasks for compensation. There is no way to specifically search for Stanford studies on MTurk.
  • Survey Sampling International (SSI): SSI hires individuals to take surveys for compensation. There is no way to specifically search for Stanford studies on the SSI site.
Eligibility
  • You must be 18 years of age or older.
  • You may have only one SONA account.
  • You may not participate in the same study more than once.
  • You must complete a prescreen form.
  • You may not participate if you are a graduate student in psychology, organizational behavior, or marketing.
  • If you are not a U.S. citizen, you may still participate in most studies run through the Behavioral Lab.